In search of fair trade: ethical consumer decision making in France

Özçağlar–Toulouse, Nil; Shiu, Edward; Shaw, Deirdre

doi:10.1111/j.1470-6431.2006.00532.x

Cited by 200 publications

(188 citation statements)

References 29 publications

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“…In their study of 1600 households in Devon, UK, Gilg, Barr and Ford (2005) found that people could be categorized by a combination of two behavioral considerations: the kinds of activities that they undertook and how often (or consistently, see below) they performed these activities. Other studies center on how often people undertake the same activity (Chan 1999;Ozcaglar-Toulouse, Shiu and Shaw 2006), how consistently they behave (Neilssen and Scheepers 1992;Peattie 2001) or whether they undertake a few (different) activities or carry out a wide range of green or ethical activities (McDonald and Oates 2006). Studies that assess a range of different kinds of activities or look at use and disposal as well as point of purchase offer a richer picture of green or ethical consumption than single issue studies on the purchase of fair trade items, or recycling behavior, for example, would allow.…”

Section: Grouping Individuals Using Behavioral Constructsmentioning

confidence: 99%

Individual strategies for sustainable consumption

McDonald

Oates

Alevizou

et al. 2012

Journal of Marketing Management

132

108

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Section: Grouping Individuals Using Behavioral Constructsmentioning

confidence: 99%

Individual strategies for sustainable consumption

McDonald

Oates

Alevizou

et al. 2012

Journal of Marketing Management

132

108

View full text Add to dashboard Cite

“…So far, the dominant approach to increasing the amount of variance explained in ethical intentions or behavior has been the addition of variables that may have an effect alongside established attitudinal 4 constructs. For example, in applying the TPB to ethical consumer behavior, Shaw and colleagues (Ozcaglar-Toulouse et al, 2006;Shaw and Clarke, 1999;Shaw and Shiu, 2002a, 2002b, 2003Shaw et al, 2000) suggest the addition of personal norm and self-identity. However, empirical research is lacking on various other key factors that have since appeared in the literature (Andorfer and Liebe, 2012).…”

Section: Introductionmentioning

confidence: 99%

Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

2014

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Despite the reasonable explanatory power of existing models of consumers' ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large survey with a representative sample of the U.K. population. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers' support for the fair-trade movement. Implications and avenues for further research are discussed.Keywords Attitude-behavior gap; Consumer ethical decision making; Ethical consumerism; Fair trade; Theory of planned behavior 2 3 IntroductionResearch on ethical consumerism has grown substantially since the 1990s and has provided valuable insights into the ways people respond to the moral and environmental challenges of living in contemporary consumption environments.However, the literature remains limited, and additional work is necessary for a comprehensive and unified understanding of the role of ethics in consumption. In this endeavor, some authors concentrate on developing models of consumer ethical decision making, often drawing on socio-cognitive models originally applied in other fields, such as Ajzen's (1985Ajzen's ( , 1991 theory of planned behavior (TPB), Schwartz's (1977) model of norm activation, and Hunt and Vitell's (1986, 1992) general theory of marketing ethics. These models build on the premise that consumers' ethical judgments (or related attitudinal constructs) are consistent with their behavioral intentions, which in turn are an effective proxy for actual behavior in most circumstances (Fukukawa, 2002). Nonetheless, studies on ethical consumerism have consistently challenged this premise owing to the widespread observation of the gap between attitudes and behavior (e.g., Bray et al., 2011; Carrigan and Attalla, 2001; Carrington et al., 2010). For example, consumers often buy environmentally hazardous products regardless of their expressed concern for greener alternatives (Devinney et al., 2010).Although various theoretical explanations for the attitude-behavior gap are available in the literature (e.g., Bray et al., 2011; Carrington et al., 2010; Chatzidakis et al., 2007), on an empirical level, surprisingly few studies have attempted to provide a more comprehensive approach to narrowing that gap. So far, the dominant approach to increasing the amount of variance explained in ethical intentions or behavior has been the addition of variables that may have an effect alongside established attitudinal 4 constructs. For example, in applying the TPB to ethical consumer behavior, Shaw and colleagues (Ozcaglar-Toulouse et al., 2006;Shaw and Clarke, 1999;Shaw and Shiu, 2002a, 2002b, 2003Shaw et al., 2000) suggest the addition of personal no...

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“…In the sustainable or ethical marketing literature, the joint examination of personal and social norms has received less attention, although work by Shaw and colleagues examined the effects of subjective norms and a construct similar to personal norms, ethical obligation, on intention to purchase fair trade grocery products. Their studies show mixed effects as well (Ozcaglar-Toulouse et al 2006;Shiu 2002, 2003;Shaw et al 2000). In further support of our research on the effects of personal and social norms on sustainable consumer behavior are the suggestions by Vitell (2015), who argues that future research should focus on identifying the characteristics of people who are socially responsible and of those who are not, as well as the influence of family and friends on ethical decision making.…”

Section: Introductionmentioning

confidence: 69%

How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors

et al. 2017

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This study aims to address how (through which mechanisms) and when (under which conditions) retailers' sustainability efforts translate into positive consumer responses. Hypotheses are developed and tested through a scenario-based experiment among 672 consumers. Retailers' assortment sustainability and distribution sustainability are manipulated. Retailers' sustainability efforts lead to positive consumer responses (e.g., improved store evaluations) via two underlying mechanisms: consumers' identification with the store (personal route) and store legitimacy (social route). The effects of sustainability efforts are strengthened if consumers have personal norms favoring shopping at environmentally friendly stores. Remarkably, when controlling for moderation by personal norms, social norms weaken the effects. The findings show that traditional marketing mix elements provide opportunities for retailers to improve their organizations' bottom line and positively affect consumer (and societal) well-being. This study helps retailers decide whether or not to invest in and communicate about sustainability. Past research has shown the clear potential for positive consumer responses to firms' sustainability efforts, but little is known about the underlying mechanisms and the conditions under which such responses take place. This study advances theory by examining personal and social factors as mediators and moderators of the retailers' sustainability efforts-consumer responses relationship.

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In search of fair trade: ethical consumer decision making in France

Cited by 200 publications

References 29 publications

Individual strategies for sustainable consumption

Individual strategies for sustainable consumption

Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors

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