“…In line with the long-standing Western ideal-from polymaths in ancient Greece to the multi-talented Renaissance man-these contemporary members of the creative class find multiple and distinct cultural interests ''integral to establishing a unique creative identity'' (Florida, 2002: 13). In these fields, creative identities are forged through omnivorous cultural consumption (Bookman, 2014), and firms encourage employees' creativity by promoting omnivorous cultural pursuits (Lloyd, 2010;Vangkilde, 2013). Whether omnivores are actually more creative is unclear, as this consumption-based ideal contradicts other stereotypes of creative people (e.g., ''starving artist'') and can indicate indifference (Ollivier, 2008), failure (Zuckerman et al, 2003), or a lack of commitment (Leung, 2014).…”