In search a medical tourism marketing pattern in Iran: The case of cultural sensitivities

Moghadam, Fatemeh Najafipour; Asl, Iravan Masoudi; Hessam, Somayeh; Farahani, Mahmoud Mahmoudi Majdabadi

doi:10.1080/20479700.2020.1732647

Cited by 16 publications

(12 citation statements)

References 13 publications

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“…Besides, cultural similarities may influence the choice of destination. Geography, culture, language and religion play roles whereby medical tourism destinations cater to specific populations of medical tourists who prefer to obtain medical procedures in a familiar culture and background ( 73 ). Language and cultural factors also attract diaspora to return to their home countries to receive medical treatment ( 74 – 76 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences

Zain¹,

Connell²,

Zahari³

et al. 2022

MJMS

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Background: This study aims to explore the Indonesian tourists’ demand for medical tourism services in Malaysia. The study also investigates the Indonesian medical tourists’ profiles and their preference for Malaysia for medical treatment services. Methods: This study conducted interviews with 49 potential patients from Indonesia who received cardiac treatment at the National Heart Institute (IJN) in Kuala Lumpur, Malaysia. Results: The findings indicate that the key motives of Indonesian tourists travelling to Malaysia for medical treatment are their disappointment with medical practices and inadequate expertise in Indonesia. Besides, they are motivated by peer recommendations, medical expertise, transparency, administration and hospitality in Malaysia. The study findings show that Indonesian medical tourists can be acknowledged as an elite group with stable and above-average income. Conclusion: Results from the study enable medical tourism marketers to better target and segments their potential medical tourists and develop a strategic medical tourism marketing roadmap. This study shows that the high demand for medical tourism is related to Malaysia’s availability of niche medical services. Besides, this paper expands the understanding of medical tourists’ decision-making and argues its implications for Malaysian health policy and healthcare delivery for the medical tourism industry sustainability.

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Section: Literature Reviewmentioning

confidence: 99%

Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences

Zain¹,

Connell²,

Zahari³

et al. 2022

MJMS

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“…According to a large amount of literature review [1][2][3][4][5][6][7], MT is a novel form of tourism, and it has become one of the fastestgrowing international businesses in the tourism industry for developing countries. Medical tourism has been emerging as a particularly lucrative sector, potential tourist market, and global phenomenon in health care.…”

Section: Introductionmentioning

confidence: 99%

A Hybrid Model for Assessing the Performance of Medical Tourism: Integration of Bayesian BWM and Grey PROMETHEE-AL

Yang

Shen

Mao

et al. 2022

Journal of Function Spaces

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Medical tourism (MT) is the activity of traveling domestically or abroad to receive medical services. The scope of medical treatments covers dentistry, surgery, antiaging procedures, preventive medicine, and even some health-related treatments (meditation, physiotherapy, psychotherapy, addiction treatment, psychiatry, etc.). Due to the global boom in MT, governments are actively promoting MT packages to capture this huge business opportunity. However, what are the key factors that make MT development successful or unsuccessful? How can the performance of current MT operators be evaluated? And, how can the performance of underperforming operators be improved? This paper addresses these questions by proposing a MT assessment framework that summarizes the potential key factors of MT. In addition, this study proposes a model that integrates the Bayesian Best-Worst Method (Bayesian BWM) and grey Preference Ranking Organization Method for Enrichment Evaluations based on Aspiration Level (grey PROMETHEE-AL) to assess the performance of assessed MT operators. The Bayesian BWM not only aggregates the judgments of multiple experts but also generates a set of objective group criteria weights. Besides, the modified PROMETHEE incorporates the grey theory and aspiration level concept to increase the usefulness of the original PROMETHEE. The results of the analysis show that the two most critical criteria for MT are “the operators have cloud computing systems to analyze the travelers’ sensor data in real-time and accurately to provide customized medical services” and “multilingualism and communication skills of medical travel-related personnel.” Poor performers in the travel industry can be improved by prioritizing the criteria in order of importance. The management implications of this study can be used as a basis for performance evaluation by operators and government health care organizations.

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“…The growth of medical tourism increasing rapidly and international health care has become a global industry [2]. This is happening because of the various motives of the patients, that connect tourist and medical factors; the projected growth rate of the medical tourism industry in year-over-year for the next 10 years is up to 25%, around 3-4% of the world's population is estimated to travel abroad for healthcare [3,4]. Medical tourism is the tourists' act to seek medical services internationally with the intention of healing and relaxation [5].…”

Section: Introductionmentioning

confidence: 99%

Sustainable medical tourism: Investigating health-care travel in Indonesia and Malaysia

Ratnasari

Gunawan

Pitchay

et al. 2021

International Journal of Healthcare Management

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Medical tourism has developed rapidly and international health care has become a global industry. Indonesia has a great opportunity in the field of medical tourism, but Malaysia still ranks more highly in credibility by domestic and foreign residents in checking their health. The purpose of this study is to identify potential development of medical services with the concept of medical tourism in Indonesia by comparing with Malaysia. This study uses combination of quantitative and qualitative approaches. In the initial stage, an explorative quantitative study was conducted and processed using factor analysis. Respondents consisted of 200 patients both from Indonesia and Malaysia who had studied medical tourism. To identify obstacles and solutions in implementing medical tourism-based medical services, researchers used descriptive qualitative research, in-depth interviews are conducted to obtain more detailed information, involving 11 informants from both the medical providers (general practitioners, specialist doctors, nurses, Indonesian Doctors Association Management, Health Services) and patients. The results showed that the perception of patients using health services regarding medical tourism services based on medical tourism in Indonesia and Malaysia demonstrates: trust, communication interactions, excellent service, affordable medical costs, modern medical technology, holistic service, increased patient expectations, short distances, and an Interesting Tourism object.

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In search a medical tourism marketing pattern in Iran: The case of cultural sensitivities

Cited by 16 publications

References 13 publications

Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences

Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences

A Hybrid Model for Assessing the Performance of Medical Tourism: Integration of Bayesian BWM and Grey PROMETHEE-AL

Sustainable medical tourism: Investigating health-care travel in Indonesia and Malaysia

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