In pursuit of the heritage and place synergy: the environmental impact of Panemunė Castle as a heritage property and entirety of values. A study.

Abstract

<jats:p>The study on Panemunė Castle examined this heritage object in an entirety of its values and their impact on the environment, with a possibility of their synergism for the benefit of the place. It found the contemporary national heritage protection framework failing to grant equal attention to elements constituting the multifaceted worth of the castle as a property, inclusive of the social, cultural, artistic values, the engagement of local communities, the important role of cultural tourism and the image of the place, and economic efficiency. The analysis of the different facets one by one and collectively has brought to the conclusion that the social, cultural, artistic and economic values of Panemunė Castle as a heritage property influence their environment, but are not experienced as a powerful driving force of the contemporary heritage protection. The process remains fragmented, sporadic and underdeveloped, with its elements failing to achieve synergism for the place.</jats:p>

Sustainable communication as a marketing element

“…5. To publicize the outcomes of the study while developing prospects for future decisions (Ščiglienė, Kuizinienė et al, 2017).…”