2005
DOI: 10.1136/bmj.330.7498.0-g
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In praise of trade offs

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“…Given type 1 and type 2 errors,2 advertising directly to consumers seems to help to generate correct treatment more than it leads to incorrect treatment (inappropriate choice of drug).…”
mentioning
confidence: 99%
“…Given type 1 and type 2 errors,2 advertising directly to consumers seems to help to generate correct treatment more than it leads to incorrect treatment (inappropriate choice of drug).…”
mentioning
confidence: 99%