“…By means of these data, the social can be captured in binary form, that is, in a form that reduces complexity, can be archived and can be networked and combined multiple times (Baecker 2018;Nassehi 2019). In this sense, digitalization serves to capture different social domains, such as politics, the world of work, the economy or the (objects of) science in digital data form, to network heterogeneous data sets, to generate Big Data and to evaluate them by means of algorithms (Borgwardt 2018;Prietl and Houben 2018;Reichert 2014;Süssenguth 2015). The goal of this approach is to decipher secret mechanisms and functions and subsequently to map behavioral patterns, make diagnoses, predict voting behavior, optimize production processes, develop marketing strategies and address advertising or content in a person-specific way.…”