In families we trust: Family firm branding and consumer’s reaction to product harm crisis

Datta, Subhadeep; Mukherjee, Sourjo

doi:10.1016/j.jbusres.2022.07.009

Cited by 10 publications

(20 citation statements)

References 107 publications

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“…Delving into FB brand awareness opens new opportunities for future research, especially in aspects related to brand equity and the perceptions of customers and other stakeholders (Andreini et al. , 2020; Datta and Mukherjee, 2022; Jaunfenthaler, 2022; Rovelli et al. , 2022).…”

Section: Discussion and Concluding Remarksmentioning

confidence: 99%

“…Third, as noted previously, stakeholders' brand awareness is the result of a combination of brand mindfulness and brand image (Keller, 2003). Delving into FB brand awareness opens new opportunities for future research, especially in aspects related to brand equity and the perceptions of customers and other stakeholders (Andreini et al, 2020;Datta and Mukherjee, 2022;Jaufenthaler, 2022;Rovelli et al;2022). Fourth, in recent years, there has been growing interest in exploring FBs' heterogeneity from different angles (e.g.…”

Section: Limitations and Future Researchmentioning

confidence: 91%

“…The effect of being an FB and how its specific attributes are communicated to and understood by stakeholders remain poorly understood (Jaunfenthaler, 2022;Krappe et al, 2011;Spielmann et al, 2022), which makes it difficult to clarify the uniqueness, construction and management of an FB brand (Blomb€ ack and Ram ırez-Pasillas, 2012). Second, besides some interesting contributions related to family involvement and the communication of the FB brand (Barroso et al, 2019;Datta and Mukherjee, 2022;Sundaramurthy and Kreiner, 2008), few studies have explored this topic, which opens the door for future research. Third, as noted previously, stakeholders' brand awareness is the result of a combination of brand mindfulness and brand image (Keller, 2003).…”

Section: Practical Implicationsmentioning

confidence: 99%

“…Empirical evidence shows that FB status may help in its differentiation in the marketplace (Binz Astrachan and Astrachan, 2015; Botero and Lichfield-Moore, 2021; Datta and Mukherjee, 2022; Lude and Prügl, 2018; Schellong et al. , 2019).…”

Section: Introductionmentioning

confidence: 99%

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The family business brand: cross-fertilization between fields

Castro

Maseda

Iturralde

et al. 2023

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PurposeFollowing a bibliometric approach, this study examines research on brand and branding in family businesses (FBs) to identify influential sources and main areas of knowledge, proposes an integrative framework that provides a holistic perspective of this field with an interdisciplinary cross-fertilization view and explores new avenues for future research and practice.Design/methodology/approachBased on 449 bibliographic references retrieved from the Web of Science database through a systematic process, the authors employed bibliographic coupling analysis to visualize the relationships among key works in the field and subsequently performed a literature review to deepen the analysis.FindingsThe bibliographic coupling analysis structured the existing research into six thematic clusters. Four of them follow an internal perspective and focus on FB identity and its influence on the construction of corporate brand identity, whereas the other two follow an external perspective that explores how FB brands are communicated and perceived by stakeholders and the influence of corporate brands and branding on FB image and reputation. Drawing from an in-depth review of the literature, this study offers a novel integrative framework, together with a set of proposals with managerial and theoretical implications.Practical implicationsThe proposed framework aims to clarify the relationship between internal identity and management to build and communicate a FB brand. The study also shows the symbiosis that exists among family values, corporate reputation, brand equity and awareness in FBs. The existing interconnection between the family and business generates unique associations that are difficult to imitate.Originality/valueThis study is the first documented attempt at a bibliometric analysis of brands and branding in FBs, which serves to clarify the linkages between different research streams and connecting marketing, organization and FB literature to guide future research. Moreover, the integrative framework provides researchers and practitioners with a better understanding of its scope, highlighting the importance of corporate brand strategies beyond the boundaries of marketing departments.

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Section: Discussion and Concluding Remarksmentioning

confidence: 99%

Section: Limitations and Future Researchmentioning

confidence: 91%

Section: Practical Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The family business brand: cross-fertilization between fields

Castro

Maseda

Iturralde

et al. 2023

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“…and several cited studies in other industries confirm the positive response of consumers toward information communicating about the family image(Botero & Litchfield-Moore, 2021;Datta & Mukherjee, 2022;Rauschendorfer et al, 2022), the following is proposed:H3. Communicating family firm's image as part of a firm's corporate brand strategy on a radio platform has a positive direct influence on (a) perceived quality, (b) visit intention, (c) willingness to pay, and (d) expectations of the consumer.…”

mentioning

confidence: 90%

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Santos

Llanos‐Contreras

Ibáñez‐Caamaño

et al. 2023

J of Consumer Behaviour

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Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads. | INTRODUCTIONBuilding a brand based on the firm's family image provides opportunities for differentiation and positioning the firm based on unique resources, such as family history, tradition, and experience (Botero

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