In Defense of Textual Analysis: Resisting Methodological Hegemony in Media and Cultural Studies

Phillipov, Michelle

doi:10.1080/15295036.2011.639380

Cited by 31 publications

(16 citation statements)

References 26 publications

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“…Calls for such pluralism can be heard in a wide range of research disciplines, including the Natural Sciences (Chang, 2012), Organisational Science (Knudsen, 2003;Martin, 1993;Podsakoff & Dalton, 1987), Construction Management (Dainty, 2009;Raftery, McGeorge, & Walters, 1997), Information Systems (Mingers, 2001), Medical Informatics (Kaplan, 2001), Economics (Norgaard, 1989), Cultural Studies (Phillipov, 2013), Psychology (Crawford & Kimmel, 1999;Breen & Darlaston-Jones, 2010), Human Resources (Johns, 2003), Nursing (Rolfe, 1995) and Ergonomics (Hancock & Szalma, 2004;Hignett & Wilson, 2004). Similar concerns are also evident in fields that are traditionally constructivist, holistic or qualitative, including specific branches of Sociology (Lamont & Swidler, 2014), Psychology (Frost & Nolas, 2011) and Cultural Studies (Phillipov, 2013). 3 In many of these disciplines, arguments for pluralism are motivated by particular features of the subject matter, features which they share with design fixation research.…”

Section: Validity and Relevancementioning

confidence: 99%

Methodological diversity and theoretical integration: Research in design fixation as an example of fixation in research design?

Crilly

2019

Design Studies

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Over the last three decades, design fixation research has emerged as a distinct and productive area of design creativity research, and of design research more generally. In studying an applied aspect of human behaviour, fixation research is unusually restricted in its methodological choices, primarily adopting experimental and statistical approaches. The few relevant qualitative studies remain isolated from the core experimental literature. This limited diversity and limited integration restricts our ability to interpret the relevance of prior work, plan new studies and impact practice. By viewing research as a creative design activity, I argue that the fixation research community is well placed to study and change its own behaviour, and also to inform the behaviour of other research disciplines.

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Section: Validity and Relevancementioning

confidence: 99%

Methodological diversity and theoretical integration: Research in design fixation as an example of fixation in research design?

Crilly

2019

Design Studies

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“…Therefore, we knew we would be working in the realm of metaphor and latent meanings, not manifest content. This made textual analysis a useful methodology, given its ability to reveal social conditions in indirect and metaphorical ways (Phillipov, 2013).…”

Section: Methodsmentioning

confidence: 99%

Guidelines Without Lines, Communities Without Borders: The Marketplace of Ideas and Digital Manifest Destiny in Social Media Platform Policies

Maddox

Malson

2020

Social Media + Society

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When faced with conflicts, social media platforms harken back to their front-facing, user-friendly documents. These documents, often called community standards, or something similar, lay out the practices allowed on their sites. It is well documented in legal scholarship how technology companies incorporate particular First Amendment jurisprudence into these community standards documents, and this work aims to empirically examine this claim. Specifically, we were interested in how the backbone of American free expression—the marketplace of ideas metaphor—was incorporated into these governing documents. We conducted a textual analysis of five US-based social media platforms (Facebook, Twitter, YouTube, Instagram, and Tumblr) to analyze how the marketplace of ideas metaphor may be invoked. We found these documents do rely heavily on the metaphor for presenting governing strategies. They also rely heavily on an oft-referenced ambiguous moderation line and the idea of a singular, global, borderless community, both of which bolster the marketplace metaphor. Given this, US-based social media platforms are holding the rest of the world to US-based ideas of free expression, thus engaging in digital manifest destiny.

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“…Critical textual analysis allowed us to interrogate the discursive strategies in ContraPoints’ videos, as well as how they evidence alternative logics amid hegemonic struggle. Such a method can reveal social conditions in indirect ways (Phillipov 2013) because “literary-critical, linguistic, and stylistic methods of analysis are. .…”

Section: Methodsmentioning

confidence: 99%

Interrogating LeftTube: ContraPoints and the Possibilities of Critical Media Praxis on YouTube

Maddox

Creech

2020

Television & New Media

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For the past several years, media commentary and cultural analysis has grown increasingly fixated on YouTube as a radicalization hub, particularly around extremist, alt-right content. However, a growing community of leftist YouTube content creators, loosely coalescing into the platform’s “LeftTube,” have developed dialogic relationships with some of YouTube’s most extreme content. This work focuses on one specific LeftTube creator, ContraPoints, to explore how those on the political left engage with YouTube’s cultural and technical affordances to challenge alt-right ideology. Through a textual analysis of ContraPoints’ top thirty videos, we identified three main discursive strategies: practicing deradicalization strategies on YouTube; establishing alt-right individuals as an intentional audience; and developing a language for escaping alt-right logics. ContraPoints, and her rightful critics, demonstrate how political subjectivities are created and contested within YouTube as both a technical and cultural space.

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In Defense of Textual Analysis: Resisting Methodological Hegemony in Media and Cultural Studies

Cited by 31 publications

References 26 publications

Methodological diversity and theoretical integration: Research in design fixation as an example of fixation in research design?

Methodological diversity and theoretical integration: Research in design fixation as an example of fixation in research design?

Guidelines Without Lines, Communities Without Borders: The Marketplace of Ideas and Digital Manifest Destiny in Social Media Platform Policies

Interrogating LeftTube: ContraPoints and the Possibilities of Critical Media Praxis on YouTube

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