In absence of money: a field experiment on volunteer work motivation

Mertins, Vanessa; Walter, Christian

doi:10.1007/s10683-020-09686-4

Cited by 13 publications

(6 citation statements)

References 85 publications

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“…The focus of value co-creation research is on the means to motivate consumers' value co-creation behavior. Monetary incentives have received the most academic attention (Mertins and Walter, 2021). Previous research revealed that more monetary incentives provided to consumers' value creation facilitate 10.3389/fpsyg.2022.1110011 Frontiers in Psychology 03 frontiersin.org more content creation (Sun et al, 2017).…”

Section: Literature Review and Research Hypotheses Value Co-creation ...mentioning

confidence: 99%

The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective

et al. 2023

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This research investigated the value co-creation behaviors in livestreaming platforms and the internal mechanism of perceived value on consumer value co-creation behavior on the short-video platform TikTok. This research selected the Tiktok platform as the research object, and uses structural equation model to analyze consumer data. The results indicated that consumer-perceived value mediates the relationship between consumer engagement and citizenship behaviors. In addition, short-video platforms exhibit significant community attributes, and interactive behavior forms the primary part of consumer engagement that enhances the perceived value. Consumers join short-video platforms to look for communities that interest them. Consumers’ responses generate the perceived value. Thus, it enhances consumers’ intentions to continue using a particular service, which then increases the likelihood of citizenship behavior. This study also found that consumers’ creative behavior in short-video platforms embodies social and functional values. This suggested that consumers of livestreaming and short-video platforms such as TikTok tend to seek social recognition by sharing their opinions or daily lives. The examination of the mediating role of perceived value on the relationship between consumer engagement behavior and citizenship behavior revealed that perceived value significantly mediated the relationship between consumer engagement behavior and citizenship behavior. This provided evidence of the fact that consumers usually actively participate on the platform by uploading content and sharing their creations, with the motivation to generate significant social impact and gain the recognition of others. Firstly, TikTok’s consumers deeply engage on platforms in which their cognitive messages are integrated into the platform through interacting with others, browsing, and creating short videos. Secondly, TikTok provides a channel with high level of interactivity that facilitates social interaction among strangers. Video uploaders and fans develop positive interactive relationships. Thirdly, TikTok viewers may become video providers at some point; the act of co-creation creates economic value for the platform and generates emotional, functional, and social values for its consumers.

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Section: Literature Review and Research Hypotheses Value Co-creation ...mentioning

confidence: 99%

The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective

et al. 2023

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“…Regarding volunteer staff, even though to be a volunteer is to participate willingly in the life of the association without financial compensation, volunteers usually contribute to the greater good as long as they feel they are making a meaningful contribution [46]. However, in a context where there is an insufficiency in human resources, motivate volunteer staff could help to retain them and ensure the continuity of care.…”

Section: Proposed Solutions To Improve Kmc Implementationmentioning

confidence: 99%

“…Indeed, a study showed that giving small money to volunteers did not help and impacted negatively their work. On the other hand, when volunteers in the same experiment were offered larger monetary rewards, the hours they offered to work were high; showing that in the absence of budget constraints, money may help to motivate volunteer staff [46,47]. Another study indicated that a volunteer program could meet needs and be a motivational force for both individual volunteer and the organization.…”

Section: Proposed Solutions To Improve Kmc Implementationmentioning

confidence: 99%

Barriers and facilitators to kangaroo mother care implementation in Cote d’Ivoire: a qualitative study

Kourouma

Agbré-Yacé

Doukouré

et al. 2021

BMC Health Serv Res

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Background Kangaroo Mother Care (KMC) is a high impact, low technology and cost-effective intervention for the care of preterm and low birth weight newborn. Cote d’Ivoire adopted the intervention and opened the first KMC unit in 2019. This study aimed to assess barriers and facilitators of KMC implementation in Cote d’Ivoire, a year after its introduction, as well as proposed solutions for improving KMC implementation in the country. Method This was a qualitative study, using semi-structured interviews, carried out in September 2020 in the first KMC unit opened at the Teaching Hospital of Treichville. The study involved healthcare providers providing KMC and mothers of newborn who were receiving or received KMC at the unit. A thematic analysis was performed using both inductive and deductive (Consolidated Framework for Implementation Research-driven) approaches. NVivo 12 was used to assist with coding. Results A total of 44 semi-structured interviews were conducted, 12 with healthcare providers and 32 with mothers. The barriers identified were lack of supplies, insufficiency of human resources, lack of space for admission, lack of home visits, lack of food for mothers, lack of collaboration between health services involved in newborn care, increased workload, the beliefs of carrying the baby on the chest, father’s resistance, low rate of exclusive breastfeeding, lack of community awareness. Facilitators identified were training of healthcare providers, strong leadership, the low cost of KMC, healthcare providers’ perceived value of KMC, mothers−healthcare providers’ relationship, mothers’ adherence to KMC and the capacity of the KMC unit to network with external organizations. The proposed solutions for improving KMC implementation were volunteer staff motivation, intensifying education and counselling of mothers and families, the recruitment of a psychologist and the involvement of all stakeholders. Conclusion Our study highlighted the challenges to implement KMC in Cote d’Ivoire with unique and specific barriers to implementation. We recommend to researchers and decision makers to respectively design strategies and adopt intervention that specifically address these barriers and facilitators to a better uptake of KMC. Decision makers should also take into account the proposed solutions for a better implementation and scaling up of KMC.

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“…Overall, we found that very few studies focus on episodic volunteers (EVs) who help with fundraising. Among the existing studies, most focused on fundraising by EVs in one specific event or one type of event such as cancer related fundraising (Dunn et al, 2016), alumni fundraising (Khatri & Raheja, 2018), political fundraising (Gleicher, 2011), dance marathons (Masterson, 2016), charity sport events (Wood et al, 2010), and sale of hand-made cards in a charity event (Mertins & Walter, 2021). Among the exceptions is Boezeman and Ellemers (2007) who notably found that pride and respect among fundraising volunteers was associated with willingness to continue helping their respective charities.…”

Section: Introductionmentioning

confidence: 99%

The people behind the scenes: Episodic volunteering at fundraising events

Cnaan

Choi

Kang

et al. 2023

Journal of Philanthropy and Marketing

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Nonprofit organizations (NPOs) have become increasingly dependent on episodic volunteers (EVs), those that would help carry out an event with little training and expectation to commit to future events. Despite its importance to the survival of NPOs, the use of EVs with respect to fundraising has received little research focus.Furthermore, none of the existing studies identified examined how fundraising EVs differ from other EVs. This study seeks to contribute to our understanding of fundraising EVs using a global perspective. Data were generated using surveys distributed in seven countries, tallying more than 4,000 respondents. Variables included demographic characteristics, previous donation and volunteer history, motives, mode of volunteering, and overall experience. The data were analyzed by applying between-group (logistic regression on participation) and within-group analysis (ordered logistic regression on willingness to participate in the future). Data were further analyzed by examining differences by country. We found that country, gender, religion, income, employment, history of donations, mode of volunteering, and several motives, both intrinsic and extrinsic, were significant in the logistic regression analysis of participation in fundraising episodic volunteering. The ordered logistic analysis unexpectedly found that the only predictors to foster a willingness to engage again were the responsiveness of the event team and a desire to fulfill spiritual satisfaction. In recruiting and selecting EVs for fundraising events, NPOs should consider previous or current donors and those with regular volunteering experience and they should market volunteer opportunities towards those in search of spiritual fulfillment and meaning. Moreover, NPOs should prioritize quick and clear communication with fundraising EVs in order to foster a willingness to volunteer again. Lastly, NPOs should regularly assess for country-specific factors and contexts that may affect episodic volunteering in fundraising events. Our paper illustrates who fundraising EVs are, their motives, how they choose to volunteer, and what contributes to their willingness to volunteer again. Given the limited research on fundraising EVs, this study serves to help lay the foundation of research for this unique subgroup. Our aim was to not only address the dearth of literature but serve as a springboard for future research on fundraising EVs.

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In absence of money: a field experiment on volunteer work motivation

Cited by 13 publications

References 85 publications

The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective

The impact of value co-creation on consumer citizenship behavior: Based on consumer perspective

Barriers and facilitators to kangaroo mother care implementation in Cote d’Ivoire: a qualitative study

The people behind the scenes: Episodic volunteering at fundraising events

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