Impulse buying in hospitality: The role of content posted by social media influencers

Szymkowiak, Andrzej; Gaczek, Piotr; Panchapakesan, Padma

doi:10.1177/13567667211003216

Cited by 23 publications

(15 citation statements)

References 87 publications

(107 reference statements)

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“…University students, as tourists, utilizers of online reviews, and consumers of online travel consumer products, have a strong representation, which has been verified and supported in several recent tourism studies (e.g. Lee et al, 2021;Lu et al, 2021;Szymkowiak et al, 2021;Šeric ́and Praničevic ́, 2018). The respondents were also screened for having prior experience choosing travel destinations.…”

Section: Participantsmentioning

confidence: 83%

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Su¹,

Yang

Swanson

et al. 2021

Journal of Vacation Marketing

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This study explores the impact of the valence (positive/negative) and emotional intensity (strong/weak) of online reviews on potential Chinese visitors’ travel intentions and trust of a destination. An experimental design was used to test the hypotheses. Findings suggest that online review valence and emotional intensity affect travel intentions and that destination trust can partially mediate this relationship. Changes in destination trust and travel intention due to positive/negative review emotional intensity changes are not equivalent. Furthermore, online review trustworthiness moderates the valence and destination trust and travel intention relationships, but not the effect of review emotional intensity on the same outcomes.

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Section: Participantsmentioning

confidence: 83%

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Su¹,

Yang

Swanson

et al. 2021

Journal of Vacation Marketing

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show abstract

“…Therefore, the decoration and display of a souvenir shop should express and echo the characteristics of its products to reflect a sense of design and enhance tourists' perception of the uniqueness. Finally, making full use of the positive effects of social media in tourist marketing to display and promote tourism souvenirs on social media is also important [29]. The expansion of digital marketing for tourism souvenirs can increase tourist engagement [76], and the display of digital social media can enhance tourists' perception of the cultural attributes of souvenirs.…”

Section: Discussionmentioning

confidence: 99%

Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

Zhang

et al. 2022

Sustainability

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In the context of people’s gradually rising consumption levels and the urgent need to upgrade the tourism market, the continuous homogenization of tourism souvenirs is beginning to seriously affect the shopping experience of tourism tourists. This study aims to explore how tourists perceive the phenomenon of the homogenization of tourism souvenirs and how this phenomenon affects tourists’ continuous purchase intention. This study constructs a hypothesis model of the relationship among perceived homogeneity, perceived value, and continuous purchase intention based on a perceived value perspective and validates the model using structural equations. These findings are as follows: (1) Tourists’ perceived product homogeneity and perceived service homogeneity have significant negative effects on perceived product value and continuous purchase intention. (2) Perceived service homogeneity has a significant negative effect on tourists’ perceived emotional value. (3) Perceived product value and perceived emotional value have significant positive effects on continuous purchase intention. The study also explores how to enhance tourists’ perceived value through innovative product design and service system construction. The findings can provide valuable insights for promoting the sustainable development of the tourism market and tourists’ continuous purchase intention.

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“…Intention to purchase refers to consumers' interest in products or services and the likelihood of purchasing them from sellers who operate on social media platforms (Yeon et al, 2019). Therefore, the intention to purchase is associated with the consumers' willingness to consider the act of buying, the act of buying itself, and the intention to repurchase the same or other products and services in the future (Gan & Wang, 2017;Szymkowiak et al, 2021).…”

Section: Intention To Purchasementioning

confidence: 99%

Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan

Almahameed¹,

Obidat²

2023

10.5267/j.ijdns

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The unprecedented growth of social media imposed fierce competition on business companies. That is investors found new methods to expand their business activities, and, in turn, boost their revenues. While there has been a plethora of research done to examine the critical success factors of social commerce (s-commerce) in developed countries, there is a dearth of studies conducted in developing countries. Meanwhile, it has been evident that the significance of these factors may vary across cultures. Therefore, this study, following the social cognitive theory, aims to explore the critical success factors of s-commerce from the perspective of consumers in a developing country. To achieve that, this study utilized a questionnaire that sought information related to factors driving consumers' intention to purchase in s-commerce. Seven hundred and fifty-seven subjects completed the survey. Structural equation modeling techniques were utilized to analyze the data. The findings of this study show that trust in sellers, sociability, electronic Word-Of-Mouth (eWOM), perceived economic benefit, and informational fit-to-task positively influence the intention to purchase in s-commerce. In addition to that, it was found that sociability and eWOM positively influence consumers' trust in sellers. The findings of this study are expected to contribute to the theoretical and practical areas of s-commerce. They are expected to make a significant contribution to the literature on s-commerce adoption from the perspective of a developing country. From a practical point of view, the results of this study should help stakeholders in s-commerce in developing business strategies to better their competitive advantage, retain existing consumers and attract new ones, and, in turn, increase sales and profits.

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Impulse buying in hospitality: The role of content posted by social media influencers

Cited by 23 publications

References 87 publications

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness

Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

Exploring the critical success factors of s-commerce in social media platforms: The case of Jordan

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