“…First, there are certain individual traits that influence the impulse buying tendency, such as general impulsiveness, optimal level of stimulation, temporal orientation, materialism, money attitudes or recreational shopping tendency (Beatty & Ferrel, 1998;Cobb & Hoyer, 1986;Dholakia, 2000;Gąsiorowska, 2003;Kacen & Lee, 2002;Punj, 2010;Rook & Fisher, 1995;Sharma et al, 2010;Weun et al, 1998;Youn & Faber, 2000). Second, there is a group of individual and situational factors triggering impulses in certain situations and they include emotions felt prior and during certain buying episodes (Beatty & Ferrell, 1998;Kacen & Lee, 2002;Rook, 1987;Rook & Gardner, 1993;Verplanken & Herabadi, 2001), attitude towards promotion, atmospherics, in-store stimuli (Shiv & Fedorikhin, 1999, comfort and easiness of buying (Stern, 1962;Tauber, 1972), and amount of time for shopping (Beatty & Ferrell, 1998;Shiv & Fedorikhin, 2002).…”