Improving travellers' trust in restaurant review sites

Anaya‐Sánchez, Rafael; Molinillo, Sebastián; Aguilar-Illescas, Rocío; Liébana‐Cabanillas, Francisco

doi:10.1108/tr-02-2019-0065

Cited by 22 publications

(10 citation statements)

References 46 publications

(82 reference statements)

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“…These positive views were to be expected. As previous studies have shown, the majority of online reviews are positive and trustworthy (Masłowska et al 2017;Anaya-Sánchez et al 2019). This is consistent with the argument that users are more likely to post a review if they feel strongly about the subject.…”

Section: Resultssupporting

confidence: 90%

Seeking Gastronomic, Healthy, and Social Experiences in Tuscan Agritourism Facilities

Fanelli

2019

Social Sciences

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There is a growing desire among tourists to improve their lifestyle and pass their vacations in areas with a strong local gastronomic heritage. Indeed, one of the most important factors that drives visitors to choose an agritourism facility for their vacation is the pull of good food and wine. This manuscript examines visitors’ evaluations of their time spent in Tuscan agritourism facilities with particular focus on the cuisine, the health benefits, and the social experience. The analysis is based on a representative sample of 1886 reviews posted by visitors from all over of the world on the websites of 60 agritourism facilities that operate in Tuscan municipalities. By exploring visitor evaluations, which consist of an overall rating of their agritourism experience and separate ratings for the cuisine, the physical environment, and the service, this paper expands the scope of previous studies into food and drink management development as a way of attracting new visitors, by providing additional information on the distinctive characteristics of the local cuisine on offer. Results indicate that visitors—above all families—prefer an agritourism facility that offers authentic local cuisine and beverages and also offers them the possibility of spending time outdoors in destinations with a rich culinary heritage. Visibility of the main attractive attributes of agritourism facilities and the local cuisine through websites is needed in order to drive consumers in their vacation choices and to allow these structures to consolidate their place in the food and drink market.

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Section: Resultssupporting

confidence: 90%

Seeking Gastronomic, Healthy, and Social Experiences in Tuscan Agritourism Facilities

Fanelli

2019

Social Sciences

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“…The hospitality literature has confirmed the positive effect of trust on relationship commitment between hospitality SNSs and members (Li and Chang, 2016), restaurant customers' attitudes (Popy and Bappy, 2020), eWOM credibility and usefulness (Ismagilova et al, 2020a), and restaurant visit and recommendation intentions (Anaya-S anchez et al, 2019).…”

Section: Trustmentioning

confidence: 93%

Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance model

Shaker

Mostafa

Elseidi

2021

EJMBE

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PurposeThis research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust on the intention to follow online advice.Design/methodology/approachThe data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation modeling (SEM).FindingsThe findings revealed that trust, perceived usefulness and attitude are key predictors of the intention to follow online restaurant community advice.Originality/valueExtant research on the influence of online reviews on consumer behavior in the restaurant industry has largely focused on the characteristics of the review, reviewers or readers. Moreover, other studies have investigated consumers' motivations to write online restaurant reviews. This study, however, takes a different approach and examines what drives consumers to follow the advice from online restaurant communities.

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“…First, this study only included restaurant reviews from one online review platform for the field data. However, product type (Chua and Benerjee, 2016;Hu et al, 2019;Mudambi and Schuff, 2010;Ren and Nickerson, 2019), review platform (Anaya-S anchez et al, 2019;Hong et al, 2017), restaurants' location and reviewers' cultural background (Leon, 2019;Liang et al, 2019;Yao et al, 2019) may influence the effects of the determinants. Future studies could examine multiple types of products, explore the effects of the product type and perform empirical analyses in other locations.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Online review helpfulness: the moderating effects of review comprehensiveness

2021

IJCHM

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Purpose Consumers’ evaluation of online review helpfulness has been widely examined. The extant literature suggests that the attributes of review content (e.g. review length and extremity) influence review helpfulness. However, review length cannot fully reflect the richness of the review content. Anchoring on information diagnosticity and extremity bias, this study aims to explore the effect of review comprehensiveness on its helpfulness. Design/methodology/approach Field observations were obtained from 11,812 online restaurant reviews on a popular restaurant review platform. A controlled experiment was conducted to further delineate the effect of review comprehensiveness. Findings Review comprehensiveness moderates the effects of review length and an extremely negative review on helpfulness. It also confirms that for reviews of the same length, one covering more aspects is perceived by consumers as more helpful. Practical implications Different aspects of information in a review can efficiently assist decision-making. The results suggest that review platforms can better design their interface by providing separate areas for different product aspects. The platform can then receive more comprehensive and helpful reviews and increase the diagnosticity of these. Originality/value The study enriches the literature by introducing review comprehensiveness and examining the joint effects of review length and comprehensiveness on helpfulness. It also contributes to the literature by indicating how to reduce the effect of review extremity.

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Improving travellers' trust in restaurant review sites

Cited by 22 publications

References 46 publications

Seeking Gastronomic, Healthy, and Social Experiences in Tuscan Agritourism Facilities

Seeking Gastronomic, Healthy, and Social Experiences in Tuscan Agritourism Facilities

Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance model

Online review helpfulness: the moderating effects of review comprehensiveness

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