Improving the training of media professionals as a complex system

Abstract

This article analyzes the training of media professionals as a complex system. Structural components that provide effective functioning of this system have been identified. The features of monitoring of the learning process, its results analysis and timely correction of emergent properties are revealed. The article also argues the necessity for a multivector, practically-oriented organization of training future specialists in the industry. Particular attention is paid to the importance of innovation in the higher education's learning process. The complex system of organizing the training of media professionals in the «Advertising and Public Relations» major is considered based on the example of the successful case study of Borys Grinchenko Kyiv University.