Improving the quality of project management at energytech through marketing in support of sustainable and environmental development of energy economics

Fokina, Olga V.; Sozinova, Anastasia A.; Glebova, Anna; Nikonova, Natalia Valeryevna

doi:10.3389/fenrg.2022.943447

Cited by 4 publications

(3 citation statements)

References 33 publications

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“…The study underscores the importance of marketing in overcoming contradictions in stakeholder theory, particularly in balancing the efficiency improvements brought by advanced technologies with the environmental costs of the energy economy. This research demonstrates the critical role of advanced technologies in improving the quality of project management, supporting sustainable and environmental development in the energy sector (Fokina et al, 2022). Yan and Li (2022) discuss the application of modern IT in the information construction of project management.…”

Section: Synergy Between Advanced Technologies and Project Managementmentioning

confidence: 78%

“…Gupta emphasizes that while technology is revolutionizing project management, the role of project managers remains crucial as they are the primary drivers of projects and deliver value (Gupta, 2022). Fokina et al (2022) explore the application of advanced technologies in the energy sector, specifically in project management at EnergyTech. They highlight how the introduction of energy innovations into business activities occurs through project management, involving hightech investment and innovation projects.…”

Section: Synergy Between Advanced Technologies and Project Managementmentioning

confidence: 99%

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Innovations in Project Management: Trends and Best Practices

Abimbola Oluwatoyin Adegbite,

Adedayo Adefemi,

Emmanuel Adikwu Ukpoju

et al. 2023

Eng. sci. technol. j.

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In an era where technological disruptions and methodological innovations are reshaping project management, this study delves into the evolving dynamics of the field. The paper aims to explore how advancements in technology and the adoption of new methodologies are influencing project management practices, with a particular focus on the integration of digital transformation, artificial intelligence, and agile methodologies. Employing a systematic literature review, the study meticulously analyzes a range of contemporary sources, including case studies and academic research, to provide a comprehensive understanding of the current trends and challenges in project management. The scope of the paper encompasses the impact of cutting-edge technologies like AI, machine learning, and big data analytics on decision-making processes, the effectiveness of virtual and augmented reality in project planning, and the crucial role of emotional intelligence and leadership in ensuring project success. The main findings reveal a significant shift towards more flexible, technology-driven project management practices. The study highlights the necessity for project managers to adapt to these changes by developing skills in digital technologies and innovative practices. It also underscores the importance of strategic alignment of project management practices with organizational goals and stakeholder expectations. Conclusively, the study recommends fostering a culture of innovation and flexibility within organizations to navigate the complexities of modern project environments effectively. It emphasizes the need for continuous learning and skill development to keep pace with technological advancements and advocates for a strategic approach to the adoption and implementation of new project management methodologies. Keywords: Project Management, Digital Transformation, Agile Methodologies, Technological Advancements

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Section: Synergy Between Advanced Technologies and Project Managementmentioning

confidence: 78%

Section: Synergy Between Advanced Technologies and Project Managementmentioning

confidence: 99%

Innovations in Project Management: Trends and Best Practices

Abimbola Oluwatoyin Adegbite,

Adedayo Adefemi,

Emmanuel Adikwu Ukpoju

et al. 2023

Eng. sci. technol. j.

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“…Increasing attention from science and the public is paid to environmental marketing, including in the restaurant business. The works of G. Reznik, A. Malyshev, G. Radonich and others [15][16][17][18][19][20][21][22] are devoted to these questions. O. Kozlova considers the problems and prospects for the development of environmental entrepreneurship [23].…”

Section: Introductionmentioning

confidence: 99%

Project management in the context of environmental marketing

2023

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The aim of the work is to develop a methodology for an environmentally oriented marketing project in the restaurant business and the choice of tools for its implementation. In accordance with this goal, the areas of project management in the field of restaurant marketing are considered, the advantages of implementing an environmentally oriented project approach in the restaurant business are revealed, the dynamics of the ecological state of the environment and indicators of the development of the restaurant market in the Russian Federation are analyzed, examples of projects of the restaurant industry of the country with reference to the implemented environmental strategy are given, the methodology of project marketing management has been developed taking into account the ecological orientation of the restaurant and the tools of project management of sustainable marketing of the restaurant have been proposed. The practical significance of the research results lies in the possibility of implementing a project approach to marketing management of sustainable development in the restaurant business. The theoretical significance lies in the elaboration of the methodology of environmentally responsible project management, the assessment of the possibility of applying a particular environmental strategy in the restaurant industry, the applicability of individual project management tools in the implementation of the principles of environmentally responsible marketing.

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