2014
DOI: 10.1890/es14-00206.1
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Improving the efficacy of web‐based educational outreach in ecology

Abstract: Abstract. Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate .60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of th… Show more

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Cited by 5 publications
(2 citation statements)
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“…The application currently collects anonymous analytics on users to inform future application development. There is currently a lack of information regarding the efficacy of educational technology, particularly mobile applications, for engaging broader audiences in the natural sciences (Goldsmith et al 2014). As such, we hope that Plant-O-Matic ultimately serves not only as a guide for plants, but also as a guide for how to build next generation mobile applications.…”
Section: A D V a N T A G E S A N D L I M I T A T I O N S O F M O B I mentioning
confidence: 99%
See 1 more Smart Citation
“…The application currently collects anonymous analytics on users to inform future application development. There is currently a lack of information regarding the efficacy of educational technology, particularly mobile applications, for engaging broader audiences in the natural sciences (Goldsmith et al 2014). As such, we hope that Plant-O-Matic ultimately serves not only as a guide for plants, but also as a guide for how to build next generation mobile applications.…”
Section: A D V a N T A G E S A N D L I M I T A T I O N S O F M O B I mentioning
confidence: 99%
“…Moreover, they are frequently designed to leverage the capabilities of the mobile device, including access to a camera, location services (i.e., information from cellular, GPS, and Wi-fi services to determine your location), accelerometer, Bluetooth, and the Internet. This creates new opportunities for collecting, organizing, and sharing information (Goldsmith 2015). In short, mobile applications have the potential to revolutionize how we carry out our research, as well as how we communicate the results of that research.…”
Section: Introductionmentioning
confidence: 99%