2023
DOI: 10.58765/emhum.v1i1.108
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Improving The Economic Capability Of The Village Community Through Msme Karanggeneng Makmur, Sleman, Yogyakarta

Abstract: Objective:Efforts to improve the community's economy through MSME food product activities. Problems: Implementation of activities has not used methods according to marketing/sales theories. Method: Literature review and observation of activity implementation. Results: The implementation of MSME activities requires five methods in managing MSME so that they can be sustainable, namely the limited promotion method, direct sale, one seller one table, different product, limited time.

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“…(Banerjee, 2023), which highlights the significance of enabling MSME businesses to use social media for sales tactics, lends weight to this. Furthermore, (Sunyoto et al, 2023) emphasized how crucial it is for MSMEs to modernize and implement green innovations in order to open up new business opportunities. Additionally, (Mahajan, 2023) highlighted how crucial sound financial management is to raising MSMEs' performance and sustainability.…”
Section: Introductionmentioning
confidence: 99%
“…(Banerjee, 2023), which highlights the significance of enabling MSME businesses to use social media for sales tactics, lends weight to this. Furthermore, (Sunyoto et al, 2023) emphasized how crucial it is for MSMEs to modernize and implement green innovations in order to open up new business opportunities. Additionally, (Mahajan, 2023) highlighted how crucial sound financial management is to raising MSMEs' performance and sustainability.…”
Section: Introductionmentioning
confidence: 99%