Improving the Competitiveness of Educational Institutions through Marketing Mix Management at Islamic Elementary School

Abstract

This study aims to answer the problem of how the competitiveness of Public Islamic Elementary School 1 Pati, Central Java and how to implement Islamic Elementary School-based education marketing mix management in increasing competitiveness in new student admissions. To obtain data, the research uses a naturalistic qualitative approach with multiple methods, namely interviews, observations, and document reviews. This research was conducted at Public Islamic Elementary School 1 Pati, Central Java. Sources of data were obtained from committee administrators, teachers, parents, and the community in Public Islamic Elementary School 1 Pati. The data analysis process is carried out by collecting data, reducing data, displaying data, and drawing conclusions. The results showed that Public Islamic Elementary School 1 Pati carried out various socialization activities aimed at getting a large number of students. This is expected to be able to foster satisfaction for school residents which has an impact on the development of community sympathy. The success of Public Islamic Elementary School 1 Pati in gaining victory in the competition between educational institutions at the elementary level is due to successfully implementing marketing mix management that combines several elements, including products, financing, location, promotion, human resources, and facilities that are able to foster competitive and comparative advantages.

Numeracy Skills Assistance for Undocumented Children

“…In the contemporary era, a significant number of parents exhibit a preference for pesantren-based education when it comes to their children's schooling. This choice is driven by the belief that such an educational approach offers a valuable opportunity for their children to develop both academic and religious competences (As' ad & Aji, 2020;Karim et al, 2022). In light of the current emphasis on the 4.0 Industry revolution, there is a growing recognition of the need for Islamic education to play a pivotal role in fostering dynamic and active engagement in the context of the globalisation era.…”