Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs

Staton, Mark

doi:10.1080/10528008.2015.1091665

Cited by 30 publications

(17 citation statements)

References 4 publications

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“…An even larger group of studies have used a variety of primary and secondary sources to make recommendations for updating marketing curricula (e.g., Aggarwal, Vaidyanathan, & Rochford, 2007; Harrigan & Hulbert, 2011; Muñoz & Wood, 2015; Pilling, Rigdon, & Brightman, 2012; Schibrowsky, Peltier, & Boyt, 2002; Schlee & Harich, 2010; Spiller & Tuten, 2015). In addition, there have been several studies that have focused on the effect of the Internet and technology on the practice of marketing and marketing education (Brocato et al, 2015; Hanna, Crittenden, & Crittenden, 2013; Kurpis & Hunter, 2017; Muñoz & Wood, 2015; Spiller & Tuten, 2015; Staton, 2016; Wymbs, 2011).…”

mentioning

confidence: 99%

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Schlee

Karns

2017

Journal of Marketing Education

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Several studies in the business press and in the marketing literature point to a "transformation" of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study examines the knowledge, skills, and personal attributes in listings for entry-level marketing jobs in the United States and the accompanying salaries. Our analysis of job postings reveals shifts in the knowledge, skills, and personal attributes desired by employers of marketing graduates. This study includes recommendations for curricular and cocurricular adjustments for marketing graduates seeking jobs at various salary levels.

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confidence: 99%

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Schlee

Karns

2017

Journal of Marketing Education

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“…Many assign projects that focus on social media applications and strategies. Some faculty even integrate third-party digital certifications in web analytics (e.g., Google Analytics Academy), inbound marketing (e.g., HubSpot Academy Inbound Certification), or social media (e.g., Hootsuite Certified Professional) into their courses (Staton, 2016).…”

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confidence: 99%

Harnessing Digital Disruption With Marketing Simulations

Bolton

Chapman

Mills

2018

Journal of Marketing Education

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“…According to research results, more than 90 % of all consumers read online reviews before purchasing a product, and most commonly web sites, email and social media are being used (Leeflang et al, 2014). Email is one of the oldest digital media still in use, and by combining it with social media, in order to more efficiently target new consumers and more importantly retain existing consumers, a useful digital marketing tool is formed (Staton, 2016).…”

Section: Traditional and Internet-based Direct Marketing Mediamentioning

confidence: 99%

The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia

Perčić

Perić

2020

Period. Polytech. Soc. Man. Sci.

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The characteristics of a given target market are one of the main factors that need to be considered when selecting media to transmit a promotional message and achieve successful advertising. The authors of this paper will present the effectiveness of direct marketing media for different age groups of consumers in Serbia, with the aim of proposing a promotional-media mix of direct marketing media for consumers in different age categories. The aim of the research is to find out which direct marketing media are the most effective and which media are most suitable to respondents as members of a particular target group depending on their age and in relation to consumer habits. Effectiveness was observed on the basis of the frequency of reading promotional advertisents via direct marketing media in relation to the age of respondents.

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Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs

Cited by 30 publications

References 4 publications

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Harnessing Digital Disruption With Marketing Simulations

The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia

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