Improving Satisfaction: The Importance of Ownership of the Topic under the Group Brainstorming Technique

Zainol, Amer Shakir; Azahari, Mustaffa Halabi; Sanusi, Zuraidah Mohd; Ramli, Muhamad Firdaus

doi:10.1016/j.sbspro.2012.08.055

Cited by 3 publications

(2 citation statements)

References 37 publications

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“…After completing the analysis of Aarong's activities and its macro-environment, we utilized such creative methods as brainstorming and storyboarding, to propose OPSP and video script scenario for Aarong, focusing on CSR communication orientation [61]. Brainstorming technique was selected because it creates the environment for generating ideas in a group, allows for ideas to be combined and improved upon, while denying criticism [62,63]. We have also, while creating the OPSP, used the concept of road mapping method, based on Aarong.…”

Section: Methodsmentioning

confidence: 99%

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

et al. 2019

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Companies’ increasing social awareness has led to the development of a corporate social responsibility orientation, whose implementation impacts on their overall marketing communication, both at its strategic and operational levels. The issue of integration of both levels is recognized as a research gap and is thus, the main interest of this article. A company’s CSR orientation depends on the context of social problems, specifically in our case, the need for women’s empowerment as well as the creation of sustainable (socially and environmentally) workplace conditions in Bangladesh. The aim of the paper is to investigate and propose ways of integrating strategic and operational levels of CSR marketing communication. We applied the case study research method and specifically with the use of exploratory and descriptive methods, which posits this study within the logic of abductive approach, representing a creative and pragmatic process. The results refer, on the one hand, to the proposition of CSR and sustainable orientation of the one-page strategic plan, but on the other to the merging of the commercial and non-commercial activities of Aarong, a Bangladesh based company. Relying on the one-page strategic plan (OPSP) as a tool of marketing communication at the strategic level, we demonstrated the process of creating a video script scenario as a useful tool at the operational level of marketing communication. The proposed approach to building marketing communication around CSR and sustainable orientation makes the marketing communication consistent and clearer to the audience.

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Section: Methodsmentioning

confidence: 99%

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

et al. 2019

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“…In group creativity, the unique brainstorming rules introduced by Osborn are: the quantity is desirable, there is no criticism and the wildest ideas are welcomes, because combining them can lead to optimal solutions in order to solve problems. In this case, personality traits are one of the diversity that should be explored in group creativity (Zainol et al, 2012). Also, the essential ingredient to start brainstorming is that all comers have an equal input to the session (Krone, 2017).…”

Section: Case Studymentioning

confidence: 99%

Changes Occurred in a Porcelain Factory Due to Quality Management System Implementation

Sârb

Itul

Popa

2019

OJBE

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The issues approach in this research show the benefits of the implementation of ISO 9001 standard in different companies as well as the importance of certain criteria with respect to customer satisfaction and confidence. This standard specifies requirements for a quality management system and it is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the process approach and continual improvement. The criteria taken into account help to improve the quality management system of the organization. The purpose of this paper is to identify the changes due to the implementation of a quality management system based on ISO 9001 standard in a porcelain factory, named S.C. Apulum S.A. and to analyse the customer satisfaction and confidence within the company considered through the implementation of the standard mentioned above. The analysis of customer satisfaction and confidence was achieved by taking into account certain measurable criteria established in the company considered, criteria that have been introduced into a formula. In conclusion, it is obvious that after the implementation of the requirements of ISO 9001 standard the situation regarding the quality process and product has been improved considerably. Also, the results show that there were several variations in the period considered (2010-2017).

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Developing mobile expert web-based system using brainstorming method: Case: Tetanus and botulism diagnosis and treatment in goat

Sukmasetya

Nurhidayati

Permatasari

et al. 2017

2017 International Conference on Information Technology Systems and Innovation (ICITSI)

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Improving Satisfaction: The Importance of Ownership of the Topic under the Group Brainstorming Technique

Cited by 3 publications

References 37 publications

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Changes Occurred in a Porcelain Factory Due to Quality Management System Implementation

Developing mobile expert web-based system using brainstorming method: Case: Tetanus and botulism diagnosis and treatment in goat

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