Improving Reactivity and Selectivity of Aqueous-Based Heck Reactions by the Local Hydrophobicity of Phosphine Ligands. -The enhanced reactivity is achieved by introducing a cholate moiety in the ligand SKL. -(ROBERTS, G. M.; ZHANG, S.; ZHAO, Y.; WOO*, L. K.; Tetrahedron 71 (2015) 43, 8263-8270, http://dx.