Abstract:This paper discusses how a subject's judgments about his actions, uncertainties and values may be improved by seeking out and reconciling inconsistences between related judgments. Decision theory tells us that there are relationships between coherent judgments, such as between a prior, likelihood and posterior, but does not tell us how a subject is to reconcile his own, possibly incoherent, views. The role of coherence in improving judgments is not clear. This paper discusses whether there is a unique, best re… Show more
“…An example of such work is the development of techniques to help the DM to reconcile his inconsistent judgements, rather than simply pointing them out (Brown and Lindley, 1982;Lindley et al, 1979;Freeling, 1980Freeling, , 1981b. Such a theory would be "better" than DA to the extent that it was more useful.…”
“…An example of such work is the development of techniques to help the DM to reconcile his inconsistent judgements, rather than simply pointing them out (Brown and Lindley, 1982;Lindley et al, 1979;Freeling, 1980Freeling, , 1981b. Such a theory would be "better" than DA to the extent that it was more useful.…”
“…underlying the methodology of plural evaluation (Brown and Lindley, 1982; is the principle that combining several approaches to the same problem generally leads to more confidence in the results. This principle has long been part of the ''folk wisdom" of market researchers, and has great intuitive appeal.…”
Section: Are Two Answers Better Than One? Combining Estimates Uszng Amentioning
ABSTRACT. Market research, in business markets and elsewhcrc, is performed to provide information about the market. The low level of research expenditures in business markets reflects both the low quality of information available and the difficulty involved in evaluating the quality and value of that information. This paper treats three methods for addressing industrial marketing research problems: Decomposed Error Analysis (DEA), to assess the likely accuracy of research; Analysis of Plural Estimates (APE), an approach to combine research methods; and Partial Conditioning of Consequences (PCC), an approach to determine the economic value of research. A short case 1s included with each method illustrating the value of that method in practice.
“…However, he argues that since one piece of evidence might support only a set of events, rather than a single event, the belief induced by that evidence should be apportioned to that set of events, and not to any particular event. For example, consider the annual Oxford v. Cambridge boat race (as have Smith, 1961;Brown and Lindley, 1981;Freeling, 1981a). An event of relevance to the outcome is a coin toss, for the winner of that can take an important inside bend on the River Thames.…”
Section: -2mentioning
confidence: 99%
“…(For a discussion of that, see Shafer, 1976.) To effect a "reconciliation" of the form discussed above is very difficult in the Bayesian framework--witness the literature produced on the subject, e.g., Morris (1974Morris ( , 1977; Lindley, Tversky, and Brown (1979); Brown and Lindley (1981);…”
Section: -7mentioning
confidence: 99%
“…The DM is then being inconsistent , or exhibiting incoherence. In our previous work on RIJ (Brown and Lindley, 1981;Lindley, Tversky, and Brown, 1979;Freeling, 1980bFreeling, , 1981a we have examined the possibility of producing mathematical techniques to provide a single set of consistent, reconciled values from the inconsistent set provided by the DM. While we have had some success in producing such techniques, it has become apparent that there is no unique reconciliation of a set of inconsistent values.…”
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