Improving Human Resources Motivation In Tourism Entrepreneurship : A Review

Setiyo, Joko; Pratikto, Heri; Sopiah, Sopiah

doi:10.46729/ijstm.v3i1.434

Cited by 1 publication

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“…Other researchers focused on rural tourism entrepreneurs' human resources. The motivation of human resources is deemed crucial in fostering entrepreneurship in the tourism sector (Setiyo et al, 2022). Women entrepreneurs are particularly active in rural tourism, and relevant promotional programs have been successful in China (Rao et al, 2021).…”

Section: Rural Tourism Entrepreneurshipmentioning

confidence: 99%

Perspectives of rural tourism entrepreneurs in Italy, Spain, and Türkiye: A focus group study

ÖZGÜR GÖDE,

EKİNCEK,

GÜNAY

et al. 2023

Journal of Tourism Theory and Research

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This qualitative study investigates the essential attributes required for successful rural tourism entrepreneurship. A series of focus group interviews with rural tourism professionals in Italy, Spain, and Türkiye was employed. The data collected identified five central themes: the attractive aspects of rural tourism entrepreneurship, the necessary competencies for a rural tourism entrepreneur, the training/support needed, barriers encountered, and the utilization of rural elements in tourism. The study finds that rural tourism provides numerous benefits, including economic and social growth, cultural exchange, and a close connection with nature. However, to harness these benefits, entrepreneurs need diverse skills, including knowledge of economics, tourism, legislation, and marketing. Additionally, they require specific training and support to navigate potential barriers like administrative procedures and high financial costs. The study's findings provide valuable insights for aspiring entrepreneurs, policymakers, and other stakeholders in the field. Despite its focus on three countries, it allows further research to incorporate a wider range of perspectives and geographical contexts.

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Section: Rural Tourism Entrepreneurshipmentioning

confidence: 99%