Rice cultivation plays a vital role in the Southeast Asian (SEA) economy, but it poses environmental challenges and contributes a significant amount of greenhouse gas emissions. To address these concerns, sustainable agricultural practices (SAPs) for rice production have been introduced to mitigate the environmental impact of rice production while fostering economic and social sustainability. However, the adoption of these practices remains limited, highlighting the need for a critical review of existing literature to gain deeper insights into the factors influencing farmers’ adoption of these practices in SEA countries. This review analyzed 39 manuscripts to assess the current state of SAPs for rice cultivation in SEA. We found that socio-demographic variables and farm management variables were frequently examined in these studies, with varying levels of significance. Economic and institutional variables were moderately studied and tended to have more significant findings. There is a noticeable research gap regarding behavioral factors, emphasizing the need for further investigation in SEA. Furthermore, the findings underscore the importance of conducting additional research to develop effective monetary and non-monetary incentives and explore methodologies to address the gaps in understanding farmers’ trade-offs and preferences among different SAPs. These efforts are crucial for promoting the widespread adoption of SAPs in rice cultivation.