Improving GM and Tesla’s Declining Sales in China Based on SWOT Analysis

Abstract

With the development of science and technology, consumers have higher and higher requirements for automobiles. Environmental protection issues, price issues, cost issues, and enterprise transformation issues are all issues that need to be considered in the current automobile manufacturing industry. At the same time, the new crown epidemic and changes in government policies have brought an impact on the development of the automotive industry. This paper selects the cases of General Motors and Tesla sales in China to explore why the sales of traditional vehicles will continue to decline and how to develop new energy vehicles. It is hoped that the comparative analysis of these two auto industry giants, will help more auto manufacturing industries to understand the current development of the industry, and put forward corresponding opinions and suggestions to prepare for the development of subsequent enterprises.