2008
DOI: 10.18438/b86g73
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Improving Customer Satisfaction: Changes as a Result of Customer Value Discovery

Abstract: Objective: To identify Gold Standard Services for customers in an academic library and determine whether interventions following the identification of customer value increased student satisfaction.Methods: "Customer Discovery Workshops" were undertaken with academic staff and undergraduate on-campus students to provide managers and library staff with information on the services and resources that customers valued, and what irritated them about existing services and resources. The impact of interventions was as… Show more

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Cited by 11 publications
(12 citation statements)
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“…All of these assumptions lead to preconceived ideas, and distorted and inaccurate knowledge about our users. McKnight and Berrington (2008) demonstrated this in the study they undertook at Nottingham Trent University. In this context staff assumptions were challenged by employing techniques that highlighted the inaccuracy of the assumed knowledge that staff had about users.…”
Section: In-depth Knowledge Of Usersmentioning
confidence: 83%
“…All of these assumptions lead to preconceived ideas, and distorted and inaccurate knowledge about our users. McKnight and Berrington (2008) demonstrated this in the study they undertook at Nottingham Trent University. In this context staff assumptions were challenged by employing techniques that highlighted the inaccuracy of the assumed knowledge that staff had about users.…”
Section: In-depth Knowledge Of Usersmentioning
confidence: 83%
“…Recent research using the Customer Value Discovery methodology at venues such as Nottingham Trent University has revealed significant gaps in library staff perceptions of user needs 10,11 . In particular, library staff tended to underestimate the impact/value/frequency of certain sub‐optimal features (‘irritants’) of the service and, indeed, failed to predict some irritants at all!…”
Section: Resultsmentioning
confidence: 99%
“…The Customer Value Discovery research method [136] was used to compare satisfaction regarding the main components of MEMOSE from two groups: users and developers. The "user" participants were the same as for the SERVQUAL method.…”
Section: Discussionmentioning
confidence: 99%