2005
DOI: 10.1177/0890334405278383
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Improving Breastfeeding Practices on a Broad Scale at the Community Level: Success Stories From Africa and Latin America

Abstract: Large-scale community-level behavior change programs designed to improve breastfeeding practices were implemented in Bolivia, Ghana, and Madagascar. These programs reached sizable populations: Bolivia, 1 million; Ghana, 3.5 million; and Madagascar, 6 million. Over 3 to 4 years, timely initiation of breastfeeding (within 1 hour of birth) increased from 56% to 74% (P < .001) in Bolivia, 32% to 40% (P < .05) in Ghana, and 34% to 78% (P < .001) in Madagascar. Marked increases in exclusive breastfeeding of infants … Show more

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Cited by 61 publications
(68 citation statements)
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“…These represent a 10-13 percentage point increase above baseline for infants aged 3-5?9 months, which is comparable to the increase found in Bolivia and Ghana in the LINKAGES Project where breast-feeding interventions were delivered at scale through multiple partners, including government health services, nongovernment organizations and radio stations, but lower than the 22 percentage point increase in Madagascar (18) . Unlike Madagascar, no attempt was made in Recife to saturate the primary audience with messages, and the number of individuals trained per million of the population was more than three times higher in Madagascar than in Recife.…”
Section: Discussionmentioning
confidence: 59%
See 1 more Smart Citation
“…These represent a 10-13 percentage point increase above baseline for infants aged 3-5?9 months, which is comparable to the increase found in Bolivia and Ghana in the LINKAGES Project where breast-feeding interventions were delivered at scale through multiple partners, including government health services, nongovernment organizations and radio stations, but lower than the 22 percentage point increase in Madagascar (18) . Unlike Madagascar, no attempt was made in Recife to saturate the primary audience with messages, and the number of individuals trained per million of the population was more than three times higher in Madagascar than in Recife.…”
Section: Discussionmentioning
confidence: 59%
“…Programmes that are integrated into routine health services may prove more enduring (16) and in India multiple delivery channels have been used, including community health workers, midwives and traditional birth attendants (17) . Although there are numerous efficacy studies of breastfeeding promotion interventions and some large-scale interventions using project-supported staff (13,18) , there are few studies of the effectiveness of programmes operating at scale within routine health systems (19,20) where impact may be reduced (1) . There is also very little research related to methods of training those delivering breast-feeding promotion interventions (10,21) .…”
mentioning
confidence: 99%
“…25 Results from the Linkages project in Northern Ghana have shown that rates of early initiation can be improved with a comprehensive and well funded strategy, which included mass media, health worker training, supporting the Baby Friendly Hospital Initiative Authority, support groups, mass media and community mobilization. 10,21 However, we found little support of breast-feeding activities in the study district.…”
Section: Discussionmentioning
confidence: 83%
“…Only once the reasons for not EBF are identified should approaches to increasing rates be implemented. There are a variety of interventions for improving rates of EBF, from education to cash transfers to mass media messages (154); the application of these to HIV-infected populations or general populations in countries with high HIV prevalence will be informative. Similarly, the evaluation of the high-priority strategies for protecting, promoting, and supporting EBF detailed in the Global Strategy for Infant and Young Child Feeding (155) would be useful in the context of HIV.…”
Section: Infant Feeding and Hiv 233mentioning
confidence: 99%