Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study

Harvey, James; McCrohan, Kevin F.

doi:10.1080/10528008.2017.1323554

Cited by 7 publications

(3 citation statements)

References 44 publications

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“…This is useful in providing information about how subjects and programs improve using feedback from quality assurance exercises as one source of evaluation information. One other approach is to tier the skills in learning outcomes instead of treating them equally (Harvey & McCrohan, 2017). Whilst the present study has this as limitation, it nonetheless offers readers the nature of priority areas in learning and teaching that need emphasis as seen by academics, the changes academics perceived as effective to target these areas and the important contribution of assurance of learning exercises to inform and improve curricula; and ultimately student learning experience.…”

Section: Limitations and Future Research Directionsmentioning

confidence: 88%

Assessing and assuring learning: university teachers’ reflections on effectively addressing skills deficits in business studies

Calma

2019

Studies in Higher Education

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Using data from a business school in a large research-intensive university in Australia, this study analyses proposed teaching and learning changes with a focus on 'closing the loop'. Aspects of teaching and learning submitted by academic staff following assurance of learning (i.e., curriculum improvements) were analysed using content analysis, spanning 382 program learning outcomes, 25 different degree programs, 117 subjects and 5,828 pieces of individual student assessment (2009)(2010)(2011)(2012)(2013)(2014)(2015)(2016)(2017). Analysis revealed six learning outcome themes, with 'use, application and evaluation of relevant theories, methods concepts, ideas or models' was most prominent. Suggested actions on each of the themes relate to various curricula changes, particularly 1) the move from teaching students 'what to think' to 'how to think', 2) from developing fundamental to complex skills, and 3) providing more opportunities for feedback. Broader implications for teaching practice are discussed.

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Section: Limitations and Future Research Directionsmentioning

confidence: 88%

Assessing and assuring learning: university teachers’ reflections on effectively addressing skills deficits in business studies

Calma

2019

Studies in Higher Education

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“…Our biggest takeaway is that when doing learning assurance, you may find that underlying mental models held by students, rather than faulty assessment design or lack of faculty follow through and action, may be the culprit. While the literature indicates reasons or challenges in closing the loop (Harvey & McCrohan, 2017), we have identified three main reasons that are germane to our specific professional dress assessment and why we could not close the loop. These items will be discussed in the next sections.…”

Section: Discussionmentioning

confidence: 99%

A Cycle of Assessment on Business Dress: Flies in the Ointment

2022

Glob J Bus Pedagog

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This manuscript shares the findings of a four-year learning assurance project conducted at an AACSB-accredited university used to assess first-year business students' competency regarding different forms of business dress. Despite various educational interventions, the results of these assessment cycles indicated that students were unable to successfully match the appropriate dress style to two different scenarios: meeting with a client outside the office, and day-to-day in the office. Further research utilizing focus groups revealed incorrect mental models used by students that were contributing to the deficiencies in their learning. The students were themselves the flies in the ointment that prevented the educators from closing the loop completely on a learning outcome. The findings from the assessment cycle, alternative interventions attempted to enhance student learning, the method used to uncover the incorrect mental models, and a description of the incorrect mental models are presented. The authors provide narratives and insights regarding the educators' challenges in closing the loop.

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“…Thus, although the engaged learning methods we discuss are not new, the increased emphasis by AACSB should influence marketing pedagogy. For example, these guidelines focus on learning outcomes for courses that are mission-driven, with an emphasis on what is learned and on closing the loop to improve course pedagogy (Harvey & McCrohan, 2017;Payne et al, 2008). AACSB prioritizes engaged learning as one of its accreditation standards and suggests that business students should actively participate in the learning process (AACSB, 2003).…”

Section: Aacsb Standards Of Engaged Learning and Technologymentioning

confidence: 99%

A Snapshot of the Marketing Capstone Course at U.S.-BASED Aacsb Schools

Bartholomew

Newman

2020

Marketing Education Review

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This study provides an updated view of the marketing capstone course by sharing content including textbooks, cases, simulations, and engaged learning approaches and technologies used in teaching the course to undergraduate students. Using a content analysis methodology, we analyzed data from 122 syllabi from U.S.-based AACSB schools. Our findings suggest that the student-to-business approach is preferred for incorporating new technologies and engaging students, while the use of cases and marketing plans continues to be the most popular type of engaged learning following student-to-teacher and student-to-student teaching approaches. Feedback from professors for improving the design of the marketing capstone course and their use of technology are also provided.

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Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study

Cited by 7 publications

References 44 publications

Assessing and assuring learning: university teachers’ reflections on effectively addressing skills deficits in business studies

Assessing and assuring learning: university teachers’ reflections on effectively addressing skills deficits in business studies

A Cycle of Assessment on Business Dress: Flies in the Ointment

A Snapshot of the Marketing Capstone Course at U.S.-BASED Aacsb Schools

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