Improvement of railway freight and passenger turnover by means of subsidization of integrated territory development projects

Ksenofontova, Tatiana; Mardas, A. N.; Gulyaeva, O.

doi:10.20295/2223-9987-2020-1-85-94

Cited by 1 publication

(4 citation statements)

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“…Government funding for various aspects of digitalization and innovative development of TLCs also contributes to successful cooperation. State development programmes have defi ned the State commitment in promoting the digitalization of the country's TLC economy [3][4][5][6].…”

Section: Resultsmentioning

confidence: 99%

“…The relationship between predictive analysis ("potential assessment") and retrospective analysis (analysis of dynamics) has been used for developing a method for analyzing the dynamic potential of the cooperation participants in the sphere of transport and logistics services [2][3][4][5]. The procedure of the dynamic potential analysis of the participants is presented in Fig.…”

Section: Resultsmentioning

confidence: 99%

“…Sanctions are indirectly aff ecting the structure of all Russian foreign economic activity. One of the eff ective crisis response tools for Russian TLC enterprises can be collaboration in management of multimodal and international cargo transportation as well as joint marketing (co-marketing) [1][2][3].…”

Section: Methodsmentioning

confidence: 99%

“…All this suggests that the Russian government have actively participated in reducing the burden of the economic sanctions and restrictions on the enterprises of the Russian TLC. In combination with the measures of the government support, cooperation and co-marketing in the aspect of logistics make the implemented business processes more effi cient [2][3][4][5][6][7].…”

Section: Methodsmentioning

confidence: 99%

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Co-marketing and Cooperation of the Transport and Logistics Complex in a Challenging Economic Environment

Ksenofontova

Gulyaeva

2023

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The article deals with the issues of cooperation in the context of increasing sanctions imposed on the Russian Federation transport and logistics complex (TLC).A comprehensive express analysis of the impact of sanctions in different aspects of cooperation has been carried out. The system of anti-crisis measures to reduce the damage from the sanctions imposed on the enterprises of the Russian TLC has been studied.The factors of co-marketing and cooperation in the TLC have been researched as well. The content of the cooperation concept in the TLC has been outlined and the possibility of a targeted and territorial approach stipulated.A sequence of steps for measuring business processes performance and dynamic models of economic development have been worked out. The cooperation framework of TLC enterprises has also been presented. Besides, in order to solve the problems of co-marketing, an algorithm of business process optimization of business entities with respect to different social groups of consumers has been proposed.In the deteriorating economic environment, it is necessary to regulate the system of cooperation in order to increase the TLC customer loyalty. It has been proposed to frame the interaction of TLC business entities on the principle of co-marketing, and to focus on the issue of regional residential community development, both by businesses and by the State.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

See 2 more Smart Citations