“…This setup allowed us to combine the strengths of lab and field research. So far, only a few attempts have been made to integrate odors into VR using an olfactometer, and these reports focused mostly on VR functionality, namely how smells would enhance subjective “presence” in VR (e.g., Ariyakul & Nakamoto, 2011 ; Bordegoni & Carulli, 2016 ; Carulli et al, 2016 ; Dhokia et al, 2016 ; Howell, Herrera, Moore, & McMahan, 2016 ; Porcherot et al, 2018 ); far fewer studies have applied VR to study the way smells influence our perception and behavior (Discalfani, 2012 ; Li & Bailenson, 2018 ; Quintana, Nolet, Baus, & Bouchard, 2019 ).…”