2017
DOI: 10.3390/fi9010009
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Improved Recommendations Based on Trust Relationships in Social Networks

Abstract: Abstract:In order to alleviate the pressure of information overload and enhance consumer satisfaction, personalization recommendation has become increasingly popular in recent years. As a result, various approaches for recommendation have been proposed in the past few years. However, traditional recommendation methods are still troubled with typical issues such as cold start, sparsity, and low accuracy. To address these problems, this paper proposed an improved recommendation method based on trust relationship… Show more

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Cited by 13 publications
(10 citation statements)
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References 17 publications
(24 reference statements)
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“…(2) When describing the dynamics of the trust relationship, most of them treat every recommendation equally, and seldom consider or quantify the actual effect of every recommendation on the positive or negative change of the trust relationship. Therefore, in order to overcome these shortcomings, on the basis of our previous research [16,17], we are motivated to consider more influencing factors, redefine the trust relationship, and propose a web service recommendation method based on advanced trust relationships to further improve the performance of service recommendation.…”
Section: Related Workmentioning
confidence: 99%
See 2 more Smart Citations
“…(2) When describing the dynamics of the trust relationship, most of them treat every recommendation equally, and seldom consider or quantify the actual effect of every recommendation on the positive or negative change of the trust relationship. Therefore, in order to overcome these shortcomings, on the basis of our previous research [16,17], we are motivated to consider more influencing factors, redefine the trust relationship, and propose a web service recommendation method based on advanced trust relationships to further improve the performance of service recommendation.…”
Section: Related Workmentioning
confidence: 99%
“…rai and rbi denote the evaluation value on service si by user ua Obviously, there is a difference in the calculation of D between the two types of trust relationships. In our previous study [17], indirect trust degree was calculated by selecting the maximum trust degree path without considering the influence of other trust paths, which may lose part of the trust information. Therefore, we put forward an improved calculation method of trust degree in this paper, which can be described as Equation 2.…”
Section: User Preference Similaritymentioning
confidence: 99%
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“…Moreover, there is a research on improving such recommendation systems using relationships in SNS (i.e. social networks) [5]. Also, there is a system which refers to the features of co-author networks for the formation of research groups [6].…”
Section: Matching Between Usersmentioning
confidence: 99%
“…However, issues have emerged when there were problems with the user data being utilized for formulating the recommendations, and consequently, the recommendation accuracy suffered. To overcome these problems, research has been focused on the user who creates the data for assessing the trust of the user data that is available on the OSNs . Therefore, recommendation schemes have been introduced that consider the trust of the user .…”
Section: Introductionmentioning
confidence: 99%