“…However, compared with the C-H bond (C 2 H 5 -H, 415 kJ mol À1 ) of ethane, cleavage of the C-C bond (CH 3 -CH 3 , 368 kJ mol À1 ) is thermodynamically favored, thereby imposing a challenge on promoting the product selectivity toward ethylene, which requires breaking the C-H bond while retaining the formed C=C bond. Recent advances in modified Cr/ Zr-based catalysts, [124][125][126] metal carbides, 18,127 MOs, 128,129 and especially bimetallic-derived catalysts 19,23,125,128,130 have demonstrated the feasibility of enhancing ethylene selectivity. However, few fundamental strategies are available to guide the development of ODHE catalysts due to their structural complexity under reaction conditions.…”