Carbon dioxide removal (CDR) at the scale needed to meet key climate goals will require the development of a massive industry. The development of regulatory architecture and effective incentive structures must proceed in parallel if this industry is to function in a way that is technically rigorous, environmentally conscious, and socially responsible. Most of the current capital flow, overall technological development in CDR, and third-party monitoring and verification are occurring in the private sector. This will need to change for robust carbon removal to be brought to scale. In the short term, a focus on removing flawed incentive structures will be a critical ingredient in the transition to a stable, large-scale marketplace for durable carbon removal.