Improve educational marketing strategy through use of digital marketing technology

Abstract

The general purpose of this research is to know the marketing management of information technology-based education. This research method is descriptive qualitative with a direct experience approach. Data collection techniques through in-depth interviews, observation, and document analysis. Data analysis techniques with data reduction steps, data presentation, and concluding. The study results are expected to increase the marketing of information technology-based education in universities; methods and marketing media based on information technology have attracted people to become their children's choice in higher education. The educational leadership has maximized the involvement of teaching staff and employees in information technology-based marketing. The supporting factors include the physical building, curriculum, human resources, accreditation, achievements, extracurricular and varied student activities, unique advantages, study tours abroad, marketing strategies, especially those based on information technology. Meanwhile, the inhibiting factors are estimated to come from local government policies and competition from competitors.