Impression management by academic lectures in their own opinion and the students

Abstract

Background Impression management (IM), as planned activities aimed at self-presentation adequate for the profession, have become the domain of many specialist disciplines. This phenomenon also applies to the academic community. Lecturers consciously work to impress students and each other to raise evaluation rates and their personal needs. The world of science is subject to cultural laws regarding achievement, especially in the face of new technologies through either portals for scientists or online communication to recipients of their knowledge, i.e., students. This article aims to analyze the impression management of academic lecturers as as they are perceived by students and in the opinions of the lecturers themselves. Research aims We posed a research problem concerning the determinants of impression management among students and in the opinions of faculty scholars. The literature review indicated three IM indicators by scholars: scientific prestige, image creation, and scientist image. Methodology Literature review and online surveys were used to collect the data. Findings The results point to the impression a scientist makes as being related to scientific prestige (publications, expert activities, scientific achievements). It turned out that prestige is significantly, though moderately, positively associated with image creation (r = 0.506; p < 0.001) and poorly positively associated with the image of the researcher (r = 0.311; p < 0.001). On the other hand, image creation is moderately positively associated with the image of the researcher (r = 0.493; p < 0.001). A positive relationship between variables means that the greater the image of a scientist and the better the creation of an image, the higher the rating of his or her prestige.

The Role of the Scientist’s Personal Brand in the Reflexive Construction of Organizational Identity

“…However, because of growing possibilities for international academic communication, including technological advances such as social media which make it possible to make achievements public, this concept needs to be expanded and studied from many different perspectives. Research on the personal brand in organizational terms has been conducted in the context of branding for employees (Dhiman & Arora, 2020;Mollaei et al, 2021), professional reputation (Ferris et al, 2007;Ottovordemgentschenfelde, 2017;Zinko et al, 2007;Zinko & Rubin, 2015), and impression management (Bolino et al, 2016;Dziedzic & Jastrzębowska, 2022;Hooghiemstra, 2000;Leary et al, 1986;Oliveira et al, 2016). A systematic review of personal branding has also been undertaken (Scheidt et al, 2020).…”