“…However, these studies have mostly focused on narrower areas, such as tourists' perceptions of privacy invasions by employees (Keung, 2000), privacy in relation to market niches (e.g. celebrities; Goh and Law, 2007), employees' perceived privacy issues in the casino gaming industry (Huang and To, 2018) and more recently, home-sharing providers' privacy concerns regarding peer-to-peer accommodations Most Americans like their privacy Tse and Ho, 2006 (Ranzini et al, 2020;Wang et al, 2020). Furthermore, as shown in Table 1, the issue of privacy has only been investigated marginally and mostly with traditional data collection methods (surveys, interviews and focus groups); thus far, no attempts have been made to investigate this issue using big data, such as OTRs, despite their growing influence in social media research in hospitality (Litvin et al, 2018;Nusair, 2020;Nusair et al, 2019).…”