Importance-Performance Analysis

Abstract

An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.

Importance–performance analysis of municipal solid waste management in uncertainty

“…It identifies the relative importance and performance of the aspects and criteria associated with MSWM, while at the same time indicating the degree of importance and performance rating (Martilla and James 1977). The results are plotted graphically on a two-dimensional grid, in which the importance of the criteria is displayed on the vertical axis while the satisfaction level is displayed on the horizontal axis.…”

“…Additionally, there are criteria for natural resources and ecosystems, which are fuel or nonrenewable energy consumption (C9), water consumption (C10), nonrenewable raw material use (C11), acceptable time collection (to avoid health or environment risks; C13), percentage of collection and population served (C14), temporary storage located in places not dangerous to people and ecosystems (C16), temporary storage and final disposal located in places not dangerous for the population or ecosystems (C17), local community participation (C19), access to technology for all members of local community (C20), living conditions of local community (C21), respect for local culture (C22), overcoming of discrimination or conflict between different groups in the community (C23), use and acceptance of technology from local community (C24), migration due to poverty and lack access to resources (C25), incentive to local market (C28), differences in income (C29), employment of local staff (C30), increasing literacy and education (C32), and standard of living (increasing family income; C33). Martilla and James (1977) named the group of aspects and criteria that fell in the fourth quadrant as "possible overkill." The importance of these aspects and criteria is low, but their actual performance is higher than the mean score of overall performance.…”

Using hybrid method to evaluate the green performance in uncertainty

“…It identifies the relative importance of the aspects and criteria associated with a service or product while at the same time indicating the degree of performance (Martilla and James 1977). The results are plotted graphically on a two-dimensional grid, in which the importance of the criteria is displayed on the vertical axis while the satisfaction level is displayed on the horizontal axis.…”

“…Consequently, resolving problems in evaluating firm is fundamentally important to both researchers and practitioners. The unique point of this study was involved in qualitative and quantitative measures in linguistic preferences presented by triangular fuzzy numbers and defuzzified into a crisp value for analyses in dependence relations among aspects and criteria, and apply ANP to acquire the weights of aspects and criteria and thereafter uses importance-performance analysis (IPA) to draw and identify the relative importance of the aspects and criteria associated with green performance while at the same time indicating the degree of performance in quadrants (Martilla and James 1977).…”

Qualit�tsmanagement in Netzwerken der Integrierten Versorgung

“…Mithilfe dieser Verfahren wird vorhandene Kritik sichtbar, und die Probleme können aufgrund der konkreten Frageformulierung direkt angegangen werden. Zudem ist es für eine Priorisierung des Handlungsbedarfs und für die Validierung des Instrumentes unverzichtbar, die Relevanz oder Rangfolge der einzelnen Qualitätsaspekte aus Sicht der Betroffenen zu ermitteln [34,35,38]. Denkbar ist dieses entweder durch die konkrete Abfrage der Wichtigkeit der Einzelaspekte (direkte Wichtigkeitsmessung) oder mittels statistischer Verfahren (z.…”