2018
DOI: 10.1002/jsfa.9027
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Importance of weather monitoring for agricultural decision‐making – an exploratory behavioral study for Oklahoma Mesonet

Abstract: Consistent use of Mesonet information results in a higher assessment of the importance of Mesonet. This research provides some initial insights into farmers' perceptions about the value of Oklahoma Mesonet information, which could guide stakeholders in developing measures to better serve farmers with environmental monitoring data for improved farm decisions. © 2018 Society of Chemical Industry.

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Cited by 6 publications
(1 citation statement)
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References 31 publications
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“…ese results support prior research finding that producers who are already users of monitoring information see the greatest value in the information [40], in part because those not currently using the information may be "unconsciously incompetent" with regard to the potential use of the information [41].…”
supporting
confidence: 82%
“…ese results support prior research finding that producers who are already users of monitoring information see the greatest value in the information [40], in part because those not currently using the information may be "unconsciously incompetent" with regard to the potential use of the information [41].…”
supporting
confidence: 82%