Importance of Brand Equity

Malhotra, Nishi; Malhotra, Priya

doi:10.2139/ssrn.2700250

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…All this contributes to a significant increase in the cost created by production. Collaborative robots ("cobots") are expected to increase performance by 71%, and smart helmets and other augmented reality devices -by 56% [20]. The EBITDA growth of the model enterprise thus amounted to more than $715 million in production and $115 million in development and design.…”

Section: Discussionmentioning

confidence: 99%

Transforming industrial value creation in aspect of sustainable technology digitialization

Balashova

Maiorova

2021

E3S Web Conf.

View full text Add to dashboard Cite

The purpose of this study is to identify and determine the transformation of the processes of creating the cost of industrial enterprises and the logistics sphere in the aspect of digitisation of organizational technologies. The authors determined the influence of organizational technologies on industrial products and logistics processes. The phenomenon of “digitisation” of value chains of industrial enterprises and logistics sphere and its specifics is considered. Analysis of creation of a digital value chain of an industrial enterprise of the automotive industry was carried out. Key factors determining the program of digital transformation of industrial enterprise are considered. The study was based on the scientific literature and publications on the issues raised in the field of transforming the processes of creating the cost of industrial enterprises in the aspect of digitisation of organizational technologies. In the context of Industry 4.0 development, traditional management is changing, and a new management concept is being considered, within the framework of which digitisation is the only tool for productivity growth and production stability. It was noted by the authors that for a more cautious and gradual transition from the old to the new one, the concept of “Transition Points,” a course of change formulated by Accenture, should be applied. Partial digitization and the introduction of new digital business models together will give industrial enterprises and the logistics sector maximum growth in EBITDA and revenues. The study noted that to release the full potential of digitisation, companies should develop their own digital strategy, which will focus on five key factors: vision, roadmap, demand, team and solutions.

show abstract

Section: Discussionmentioning

confidence: 99%