Various factors could conceivably promote the accuracy of guesses during a recognition test. Two that we identified in previous studies are forced-choice testing format and high perceptual similarity between the repeat target and novel foil. In restricted circumstances, the relative perceptual fluency of the target can be compared with that of the foil and used as a reliable cue to guide accurate responses that occur without explicit retrieval-a phenomenon we referred to as "implicit recognition." In this issue, Jeneson and colleagues report a failure to replicate accurate guesses and also a tendency on the part of subjects to hazard guesses infrequently, even though testing circumstances were very similar to those that we used. To resolve this discrepancy, we developed a simple manipulation to encourage either guessing or confident responding. Encouraging guessing increased both the prevalence of guesses and the accuracy of guesses in a recognition test, relative to when confident responding was encouraged. When guessing was encouraged, guesses were highly accurate (as in our previous demonstrations of implicit recognition), whereas when confident responding was encouraged, guesses were at chance levels (as in Jeneson and colleagues' data). In light of a substantial literature showing high accuracy despite low confidence in certain circumstances, we infer that both the prevalence and accuracy of guessing can be influenced by whether subjects adopt guessing-friendly strategies. Our findings thus help to further characterize conditions likely to promote implicit recognition based on perceptual fluency.In several prior experiments, we reported findings indicative of recognition without awareness Voss and Paller 2009). The experiments involved recognition tests for colorful and complex geometric shapes (kaleidoscope images). Subjects attempted to discriminate repeat stimuli (targets) from novel stimuli (foils). In some of our experiments, subjects made recognition responses and also rated the quality of their recognition experience or their confidence in their decision. For example, recognition often occurred with awareness of memory retrieval and with some level of confidence. On the other hand, correct recognition of a target sometimes occurred with no discernable awareness of memory retrieval or confidence; essentially, subjects felt that their response was merely a guess-and yet they were correct.Of course, the reason that a guess might be correct in a recognition test might have nothing at all to do with the subject having retrieved relevant information; the response might be merely a "lucky guess." Our results, however, provided evidence that processes of implicit memory were operative in producing at least a subset of the correct guesses. In recognition tests using a forced-choice format, targets and foils shared a high degree of perceptual similarity and were displayed side-by-side, and we found that, for guess responses, the repeat stimulus was correctly selected remarkably often. With no stored informatio...