“…The IAT has been successfully employed to assess attitudes associated with obesity (Burgess and Faunce, 2006;Faunce and Golding, 2002), homosexuality (Banse et al, 2001;Steffens and Buchner, 2003), smoking (Swanson et al, 2001), presidential candidates (Nosek et al, 2002), consumer products (Brunel et al, 1999;Maison et al, 2001), and social anxiety (Tanner et al, 2006). Further, several studies have shown that IAT measures correlate as expected with group membership classifications (see Greenwald and Nosek, 2001 for a review).…”