“…In this extension of the use theory of meaning (Wittgenstein, 1953), imagined alternative uses of language terms also affect their perceived meaning. It has long been established that participants spontaneously come up with alternatives for the stimuli they are confronted with (Bear, 1974;Garner, 1966). Many decision-making theories incorporate the assumption that the mental availability of these alternatives influences the decisions that are to be made with regard to these stimuli (e.g., Kahneman & Miller, 1986;Tversky & Koehler, 1994;Windschitl & Wells, 1998).…”