Implications of Misleading News Reporting on Tourism at the Victoria Falls, Zimbabwe

Abstract

The tourism sector plays a major role in the economic development of a number of countries in the Global South, particularly Southern Africa. One such country is Zimbabwe, which struggles with significant economic hardships and relies heavily on the tourism sector. The Victoria Falls, a key tourism attraction of Zimbabwe on the Zambezi River was the subject of a plethora of news articles published between November 2019 and January 2020. The media suggested that the world’s largest waterfall had dried up due to climate change induced drought. These reports arose during the dry season and were thus arguably ill-founded and downplayed the natural seasonal characteristics of the Zambezi River. This paper presents content analysis of these media articles and the phenomenological qualitative data analysis of interviews conducted with tourism operators in Victoria Falls. Although some of the articles published within this period strived for accurate reporting, some articles claimed that the Victoria Falls was dry, which was inconsistent with experiences of tourism operators. This inaccurate reporting is argued by the tourism operators to have negatively affected the tourism sector and destination image of the key attraction. This paper highlights the need for accurate science-based media reporting on weather, climate, climate change and the knowledge of the local tourism stakeholders within the tourism sector.

Disaster and risk management in outdoor recreation and tourism in the context of climate change

“…The forecasted reduction of winter snow would inevitably lead to a decrease in tourist arrivals and revenues, as well as a in tourism-related jobs (Scott et al , 2019, 2021; Willibald et al , 2021). In the case of the Victoria falls in Zimbabwe, reduced water levels due to droughts (Nhamo et al , 2021) and the covering news reports (Mushawemhuka et al , 2021) led to a massive decrease in tourist arrivals. Reduced tourist arrivals due to adverse weather changes will be extremely detrimental to local economies and communities that depend on tourism, including dramatic reductions in employment and cash flows based on tourism activities.…”