Implications of 5G Technology in Marketing

Abstract

This new competitive environment has generated numerous technological advances that also reflect the change in mobile technology in consumer behavior. 5G envisions being a disruptive technology that enables change and new services, enabling the expansion of connectivity and speed to never-before-seen levels, powered video streaming, IoT services, making cities smarter, automating the flow between people and objects, and creating new omnichannel ecosystems. Thus, it is a very promising marketing tool. Research on the subject is scarce, and this study intends to carry out a systematic review of bibliometric literature (LRSB) of scientific and/or academic documents indexed in Scopus, with the keywords “5G” and “Marketing” with the aim of deepen knowledge and understand the practical implications, as well as lines of future research.