Implementing Virtual Reality in Entertainment Industry

Ansari, Saniya Zubair Ahmed; Shukla, Vinod Kumar; Saxena, Komal; Filomeno, Bethoven

doi:10.1007/978-981-16-4284-5_49

Cited by 7 publications

(4 citation statements)

References 3 publications

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“…While VR games have been popular since the 1990s (e.g., Virtual Reality Gear [22]), AR has been gaining popularity since 2016 with Pokémon Go, Snapchat, Apple's ARKit, and Google.com's ARCore [23]. The sector is expected to grow exponentially, as it encompasses entertainment markets beyond gaming and arcades: the film and music industry, live show sectors and sports are just a few examples [24].…”

Section: ) Gaming and Entertainmentmentioning

confidence: 99%

“…The sector is expected to grow exponentially, as it encompasses entertainment markets beyond gaming and arcades: the film and music industry, live show sectors and sports are just a few examples [24]. Following the pandemic's devastating effects in these markets, immersive virtual platforms can help support the cinema, music, and live-show industries [22], [25]. Last, the recent proliferation of virtual influencers [26] demonstrates the importance of virtual technologies in both entertainment and marketing.…”

Section: ) Gaming and Entertainmentmentioning

confidence: 99%

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You Can’t Hide Behind Your Headset: User Profiling in Augmented and Virtual Reality

et al. 2023

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Section: ) Gaming and Entertainmentmentioning

confidence: 99%

Section: ) Gaming and Entertainmentmentioning

confidence: 99%

You Can’t Hide Behind Your Headset: User Profiling in Augmented and Virtual Reality

et al. 2023

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“…Viewed from the advantages, VR technology can be regarded as one of the modern tools that can be used to promote development and innovation in various fields [4], starting from education [5], tourism [6], [7], until entertainment industry [8]. VR is even said to be one of the 21 st century learning aids [9].…”

Section: Introductionmentioning

confidence: 99%

Educational Game for Learning Computational Thinking in a Low Budget Virtual Reality Environment

Sukirman

Pramudita

Nugroho

et al. 2023

j. nas. pendidik. teknik. inform.

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Virtual reality (VR) is a technology that can create a simulation of real objects in a virtual environment more interactively. In terms of budget, VR devices can be categorized into low budget and high end. However, both of them can still carry out the same interactive simulations, such as educational games. This research aims to develop an educational game based in low-budget VR environment for learning computational thinking (CT), one of the 21st century skills that students need to learn. The method used is Design and Development Research (DDR) that consists of five stages: analysis, design, development, testing, and evaluation. Participants involved in this study are 30 students of vocational school (SMK) majoring Computer and Network Engineering. Evaluation conducted through Technology Acceptance Model (TAM) framework that consists of perceived usefulness (PU), perceived ease of use (PEU), attitude toward using (ATU), and intention to use (ITU). Based on the data obtained and the analysis performed, the Cronbach’s alpha score of PU and PEU were 0.714 and 0.614, respectively. Meanwhile, the Cronbach’s alpha score of ATU and ITU were 0.754 and 0.882, respectively. PU and PEU are positively correlated with ATU, while ATU is also positively correlated with ITU. It means that the ease of use of the application and the usability aspects of the developed application have a positive effect on user attitudes. This positive behavior is also positively correlated with the intention to use it again on another occasion. Thus it can be concluded that this educational game based in low-budget VR environment can be used for learning CT. It can be seen from the analysis and some positive comments from students, like participants wish they can use this learning approach in the other subject.

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“…Although VR technologies have been around for years, recent advances have made them more affordable. VR has been successfully applied in a variety of areas, such as entertainment (Zubair et al, 2022), healthcare (Aziz, 2018), education (Camba et al, 2017), psychology and marketing (J. Park et al, 2005), architecture (Kuliga et al, 2015), and industrial design and product development (Kent et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Mixed Realities and Product Perception: Experimental Analysis of the Relationship Between Visual Quality and Interaction, and the User's Emotional and Perceptual Response

Palacios Ibáñez

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Innovative visualization techniques are transforming product presentation and playing a crucial role in a highly competitive market. Virtual Reality (VR) and Mixed Reality (MR) technologies are constantly evolving in terms of hardware, software, ergonomics, usability, quality, and efficiency, and they have become effective means of representing virtual models in various design applications. The availability and accessibility of these technologies, both in terms of hardware (e.g., Meta Quest 2 or Pico 4) and software (e.g., the "Metaverse"), are driving their adoption in product development environments and influencing the way we work and collaborate. Furthermore, continuous advancements in smartphone technology are increasingly enabling access to mixed reality environments. In fact, many companies have utilized MR in their online catalogs as an effective tool for showcasing their products (e.g., Ikea, Sephora, or L'Oreal). 10 Related publicationsThis section presents the works that have been published in journal or conferences in relation to the results obtained during this doctoral research.

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Implementing Virtual Reality in Entertainment Industry

Cited by 7 publications

References 3 publications

You Can’t Hide Behind Your Headset: User Profiling in Augmented and Virtual Reality

You Can’t Hide Behind Your Headset: User Profiling in Augmented and Virtual Reality

Educational Game for Learning Computational Thinking in a Low Budget Virtual Reality Environment

Mixed Realities and Product Perception: Experimental Analysis of the Relationship Between Visual Quality and Interaction, and the User's Emotional and Perceptual Response

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