Implementing UTAUT Model to Analyze Consumer Behaviour in Mobile Recycling Application
Stephanie Elizabeth Shirley,
Joan Santoso,
Natalia Kristina
Abstract:Abstract—Waste disposal continues to increase globally, causing environmental issues to worsen. Indonesia, with its rapidly growing cities, also struggles to manage all this waste. Numerous mobile applications were released to recycle waste more effectively. However, The rate of mobile recycling application adoption is still low. We contend that lack of awareness and knowledge on recycling is the main cause of low adoption from people, that makes them deny the need for recycling and individual responsibility. … Show more
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