“…Smith (2011) argues that there are several guidelines for successful strategy implementation, such as building a capable organization, marshalling resources, instituting policies, and procedures, adopting best practices and continuous improvement, instilling information and operating systems, providing rewards and incentives, instilling a corporate culture and leadership. Meanwhile, Saunders et al (2008) study seven constructs of strategy deployment in his research, such as communicating the initiative, achieving buy-in, aligning implementation, learning, creating infrastructure for deployment, understanding the business drivers, and identifying deployment options. For the purpose of this study, the combination of seven constructs of Saunders et al (2008) and eight guidelines from Smith (2011) are considered to be selected.…”