“…The CAP shift is also in line with ideas about the payment for the provision of ecosystem services, which have received attention with regard to landscape sustainability and human well-being (Antrop, 2006;Turner & Daily, 2008). The intuitive appeal of rural economic diversification for improved rural well-being, however, often overshadows the actual spatially differentiated success of rural development policies (Courtney & Moseley, 2008;Watts, Ilbery, Maye, & Holloway, 2009) and continued marginalisation of some rural areas (Pinto-Correia & Breman, 2009). …”