“…Overcoming that resistance and getting users to embrace and use new technology is a major undertaking for organizations (Benjamin & Levinson, 1993;Liang et al, 2010;Robey, Ross, & Boudreau, 2002). Visible top management support of new information systems is a critical success factor for information systems implementation (Liang, Nilesh, Hu, & Xue, 2007;Liang et al, 2010;MacKinnon & Wasserman, 2009) and executive level change management efforts are antecedent to proper use of new information systems (Motwani, Mirchandani, Madan, & Gunasekaran, 2002;Motwani, Subramanian, & Gopalakrishna, 2005;Trice & Treacy, 1988). Once organizational actors are convinced of the efficacy of the new system and become accustomed to its use, it becomes selfreinforcing.…”