2021
DOI: 10.1007/s11042-021-10963-4
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Implementing an augmented reality and animated infographics application for presentations: effect on audience engagement and efficacy of communication

Abstract: Presentations are the most successful and popular form of communication in business. However, the formats of presentations in business have not changed much for past few decades. The emergent and disruptive technologies such as Augmented Reality and Animated Infographics have provided potential for enhancing communications in businesses to increase engagement and therefore increasing the effectiveness of such communications. This paper focuses on the impact and effectiveness of using interactive AR in business… Show more

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Cited by 14 publications
(6 citation statements)
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“…Nonetheless, the development of infographics relies on designers who conceptualize infographics with specific goals and purposes in mind. Infographics enhance visual perception, present conceptual models, reduce cognitive effort, and improve information retention [50], [51].…”
Section: Ref Limitationsmentioning
confidence: 99%
“…Nonetheless, the development of infographics relies on designers who conceptualize infographics with specific goals and purposes in mind. Infographics enhance visual perception, present conceptual models, reduce cognitive effort, and improve information retention [50], [51].…”
Section: Ref Limitationsmentioning
confidence: 99%
“…Infographics find applications in newspapers and in educational materials, and as an approach to visual learning, infographics enable support to the processes of instruction delivery. For a viewer who seeks more insights into the content, infographics can: a) help improve the visual perception of data or information in viewers or stakeholders; (b) present conceptual models or information in a refined and structured design to viewers; (c) reduce the level of cognitive load required to perceive complex information; and (d) improve the cognition level of viewers to recall and retain information for longer times [20], [32].…”
Section: Infographicsmentioning
confidence: 99%
“…As a result, it improved the visualisation of customers observing in detail the quality of the product, gaining confidence in their purchase [22]. Finally, this article proposes to improve communications in companies, implementing an augmented reality design in animated infographics to improve their presentations, using Unity 3D to optimise communications processes resulting in the interest of new clients for their future projects [23].…”
Section: Literature Reviewmentioning
confidence: 99%