Implementing A Scorecard Scale in a Service Company: Case of a Moroccan Service Company
Aicha Farissi,
Yeno Wora Lee Jordan
Abstract:This article focuses on the implementation of a Balanced Scorecard in a service company, examining its potential impact on performance improvement. Delving into the theoretical foundations of business performance management and the Balanced Scorecard, the first part of the work provides a comprehensive understanding of its implementation approach. The practical section offers insights into the company's situation through a post- implementation SWOT analysis, shedding light on the tangible outcomes of adopting … Show more
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